StarHub Leverages Avaya to Release SmartUC in Singapore

By Casey Houser
Contributing Writer

StarHub, a communications software provider in Singapore, has announced a new product offering to national businesses as part of a partnership with global software provider Avaya (News - Alert).

The new product is called SmartUC and is based on the Avaya IP Office platform. It will come in both a Standard and Premium version to meet the needs of businesses of all sizes and will have the option of mobile and software clients for a number of platforms. Sebastian Tan, the vice president of enterprise solutions, services, and delivery at StarHub, commented on the release of the new product and his company's aim to bring value at a low cost.

“With SmartUC, we bring about a cost-effective value proposition to help Singapore companies to operate more efficiently, while maintaining the fine balance to scale and grow more competitively,” Tan said. “Through this innovative approach, we aim to partner our enterprise customers to deliver outstanding service to their businesses.”

The Standard version of SmartUC is aimed at smaller businesses. Those enterprises with fewer than 50 employees will have the advantages of the StarHub SIP Voice that provides IP telephony services such as dedicated voice lines for each employee and conferencing abilities. Businesses that switch from legacy services should have the option of keeping their existing phone numbers when moving to SIP Voice.

The Premium option is geared for larger businesses that have 50 employees or more. The system can support up to 2,500 users and offers, as a base, all the features found in the Standard version. It expands on those capabilities primarily through its size and offering of mobile and soft clients which will work on Android (News - Alert), iOS, and Windows platforms. This means that enterprise users can keep in touch no matter where they are located or what device they happen to use. The Premium version will also have access to multimedia capabilities such as video chat.

Avaya commented that enterprises expect communications systems that are far-reaching and can support voice, video, multimedia, conferencing, and cloud-based services. It said the effort to create SmartUC has those ideas in mind and will attempt to provide for Singapore's businesses everything that they have come to expect from modern unified communications software.