Samsung Installs Unified Voice, Data Platform, Hospitality TV in Ambassadors Bloomsbury Hotel

By David Delony
Contributing Writer

The Ambassadors Bloomsbury hotel in London has announced that it has installed Samsung’s (News - Alert) unified voice and data platform as well as Samsung Hospitality TVs, according to Travel Daily News.

“Connectivity is a major part of our everyday lives, so it is important that when people arrive at any hotel that they are able to get the best experience possible. Our offering was a great match for what Ambassadors Bloomsbury wanted to do, so it is great to be able to help the hotel with its upgrade projects, and supply guests and staff with a fantastic experience,” Graham Long, vice president of the enterprise team at Samsung Electronics U.K. and Ireland, said.

The new system replaces an old PBX system, DECT (News - Alert) radio and Wi-Fi network with a new system that offers integrated voice and data connectivity as well as Wi-Fi. Samsung also installed a new multi-function printer to support the hotel’s back office operations.

Using the new TVs, guests can order room service, view information about the hotel, check messages and pay their bills through a friendly user interface. It’s also possible to contact hotel staff on any device, anywhere in the building with a single number using Voice over Wi-Fi.

The hotel chose the system to improve their staff-to-guest communications while saving money on infrastructure costs. Even the management has been surprised by how well the new system works.

“Upgrading our systems has made me realize how poor our service was previously. Our Wi-Fi service for our customers and staff is now accessible everywhere and integration of mobiles into the system has given us a much better and lower cost method of communication with staff wherever they are,” Ambassadors Bloomsbury general manager Francisco Venture said. “This will result in better customer service.”

The new system shows how VoIP and UC can be tailored to specialist markets, such as in the hospitality industry.