Unified Office's Real-Time Solutions a Hit in an Unexpected Industry
We have reached the point where unified communications are so widely adopted, the appeal is perhaps no longer in VoIP services alone, but in the myriad additional features these services can provide. Unified Office, for one, has a great many features built into its technology, but interestingly it’s not the technology that’s making the difference—it’s the economics that customers really appear to be responding to.
Ray Pasquale, president and CEO of Unified Office, had a chance to sit down with TMC during ITEXPO Miami last month, to discuss not just the company’s successes, but also its latest product suite—and the unusual clientele it ended up attracting.
“When we built the company, we said, ‘We live in a really hyper-connected world,’ and that’s the case,” Pasquale told Carl Ford, CEO of Crossfire Media. “People are making decisions in real time using various Internet tools these days…Decisions are quick, so in communications, the old PBX doesn’t really help businesses today, but the behavior that I think was cultivated by the PBX still is there.”
This is where Unified Office comes in. Pasquale pointed out that it’s not so much that customers have outgrown old PBX needs, but rather those needs have grown and intensified due to the increasingly virtual business world we operate in today. Remote workforces are expanding, and so is connectivity around the world. “But you still need a well-connected service provider that can reach you on a device of your choice, anywhere you are, with a high degree of quality and resiliency,” Pasquale said. That’s why the company focused first on solving the problems of quality and reliability, so that they could then move on to developing competitive innovations with a solid foundation. After all, “having 5,000 features in something that only works 20 percent of the time is a non-starter.”
While at ITEXPO Miami, Unified Office announced its new visual analytics suite, which Pasquale explained was unexpectedly sought out by many businesses in the fast food service industry. As it turns out, while the suite was not designed specifically for this industry, it’s extremely well suited for what they do because of its real-time features. Unified Office provides a base communications layer, and then weaves in an analytics layer that “now allows them to see a pretty serious increase in not just their revenues but in profitability.” The real key to the suite’s success in the fast food industry is the fact that business owners can more easily manage locations spread across many cities and states—“they can sit in their home in Idaho and literally log into any number of their businesses and get a real-time view of how the business is operating.”
Ultimately, Unified Office’s solutions offer businesses greater control and visibility, and that’s what’s turning heads.
Edited by Maurice Nagle