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Unified Communications Week in Review: INVOIP, GENBAND, and Activision


January 17, 2015

Unified communications (UC) is a field that gives us plenty of possibility to discuss. Making appearances from fields to small business cost savings to video games, UC has a lot to offer, and this week's news made that much clear. With a weekend on hand, it's a great time to take a step back, catch our breath from the fast-paced week now concluded, and consider how to best fit all these points into next week and beyond. To help in that task, settle in, because it's time now for our Week in Review coverage!

First we had a look at INVOIP, who got a boost from BroadSoft's BroadCloud system. Since INVOIP offers up UC services, and BroadSoft provides software that can augment UC services, the two companies proved to be a solid fit. With BroadCloud in place, according to INVOIP president Ben Rife, INVOIP will be able to bring out new services faster and with less up front investment. BroadCloud vice president Ken Rokoff noted BroadCloud would give INVOIP a valuable means to distinguish itself from competitors.

Then we took a special look at the course of UC in general, and how it might well be reduced to just one term: conversations. With business voice calling a huge part of UC as it is, using “conversations” might make sense to describe the overall course of UC, but it will only get more pronounced as we go along. For instance, voice and video is becoming as much a part of an ongoing conversation as stored messaging like email, and we'll likely be able to refer back to a phone call as easily as we could an email with new tools arriving.

Cost-cutting is a part of every business' way of life; looking for ways to save money that can be put to use elsewhere, or just kept for slower times, is the kind of thing every business needs to engage in in order to survive. The use of voice over Internet protocol (VoIP) as a cost-cutting measure is one that more small businesses can and should put to work today. With costs on calls part of the picture, as well as costs on getting features for free that might have been paid for, there are several avenues to save.

Then we had a look at GENBAND, whose QUANTiX Session Border Controller (SBC) was tapped by Talk Today, one of the biggest names in Wholesale Carrier Services aggregators. With GENBAND's SBC in place, Talk Today could bring in not only IP Peering systems, but also Interconnect systems for the European voice network. The QUANTiX also made a name for itself in managing and routing real-time voice communications and multimedia sessions.

Finally, we had some UC news from an unexpected source: Activision. While Activision had great success in 2014 with titles like “Destiny” and “Call of Duty: Advanced Warfare,” one of its titles—revealed to be the number one game for kids, “Skylanders Trap Team”—offered up a UC edge that was hard to ignore. Powered by small figures with chips contained therein placed on a near-field communications (NFC) reading mat, users could move the figures around the mat and have actions correspond on screen.

That was the week that was in UC, and there was plenty going on from the board room to the living room. Our global online community was right in the thick of all the action, so be sure to join us back here next week for all the latest, and every weekend for our Week in Review coverage!






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