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Flash Networks Improves Upload Speeds for Mobile Apps

By Casey Houser
Contributing Writer

Mobile optimization and monetization solutions enterprise Flash Networks (News - Alert) announced recently its new, patented bandwidth utilization technology that allows mobile traffic to transmit signals up to 30 percent faster.

Within Flash Networks' TCP-4TE acceleration, mobile applications such as Snapchat and Whatsapp—social media apps—can take advantage of congestion detection algorithms that monitor network conditions and adjust transmission rates based on the available network data. The company says in its announcement “that it is the first mobile optimization vendor to accelerate upload speeds for messaging apps” of this type.

By monitoring network conditions, the technology can identify inefficiencies in the traditional TCP stack. It works around found inefficiencies to make transmitted data flow in a manner better suited to the modern LTE (News - Alert) network. Noam Green, vice president of marketing at Flash Networks, spoke in his company's statement about the need for vendors to support both upload and download speeds. In this instance, Flash Networks is tackling upload speeds just as some other vendors may invest time to improve download speeds. Both are certainly necessary to achieve the highest possible transmission speeds.

"Unlike with traditional content consumption, where content is consumed mainly by downloading it from a central server,” Green says, “content-sharing applications require both upload and download to be accelerated to ensure subscriber satisfaction and improve customer retention.”

A report from Research and Markets the company made available in February, "Mobile Messaging - The Next-generation Global Social Networks,” suggests that social media mobile apps are poised to take over for the traditional social media giants of today. Hundreds of millions of people are downloading apps such as Snapchat and Whatsapp, and those free apps are allowing people access to all the types of social media they can handle.

If companies similar to Flash Networks can continue to implement technologies that create more efficient networks, social media users will have even more reason to flock to the mobile apps. The breakthrough technology discussed above is likely the first in a line of methods that can improve upload speed for mobile users.