Unified Communications Featured Article

Webinar Shows How SMBs Can Best Leverage Unified Communications

September 25, 2013

Unified communications is much more than a way to save money—although it is that, too. UC, as it is known, is a collection of communications technologies that collectively mark a fundamental shift in how businesses communicate. It is as great a social shift as social networking, and in fact it is built off of the same basic technologies that are driving the likes of Facebook and hot apps such as WhatsApp.

Currently the UC market is expected to grow at roughly 15.7 percent the next five years, reaching $61.9 billion by 2018, according to Transparency Market Research.

“The market for VoIP services has moved well beyond the early adopter stage to mainstream status in many developed countries,” noted Diane Myers, principal analyst for VoIP, UC and IMS at Infonetics Research. “New geographic regions are opening up, and SIP trunking and hosted UC continue to heat things up, fueling growth.”

Part of the growth is due to cost savings; the ROI on UC can be up to 300 percent in many cases, according to Forrester estimates. But it is more than that: UC changes the game.

With UC, businesses are able to conduct meetings more easily than ever thanks to easy video conferencing. Remote workers are able to participate in office collaboration through chat and presence functionality, which lets coworkers, partners and clients see when an employee is “available.” Collaboration is facilitated through asynchronous and real-time collaboration environments that let team members work together on projects whether in the next cubicle or on the other side of the globe.

Perhaps most important, UC makes communication truly mobile. With UC, employees are able to take their business phone and the full suite of business communication channels with them wherever they go.

While large enterprises have already adopted UC in many cases, small and medium-sized businesses are still in the early adoption phase. This is a shame, as UC in many regards levels the playing field for the SMB that previously couldn’t have the face time or the communications infrastructure that UC now delivers to businesses large and small.

This Thursday, Fonality and unified communications will present a free webinar on how best to put unified communications to work for the SMB.

Attendees will learn what Unified Communications means for every small business, explore the opportunities and pitfalls of implementing a UC solution, and take away five considerations that must be factored before selecting a UC solution.

The free webinar takes place Thursday, Sept. 26 at 2 p.m. EST. Those interested in attending can register here.

Edited by Alisen Downey

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