Unified Communications Week in Review

It’s been a busy week in technology news. Let’s wrap up the latest headlines in unified communications.

First up is SMC4, which announced that its social media management tool can now be deployed for the telecommunications industry by embedding the tool with unified communications technology.

According to the report, SMC4 can be integrated within a unified communications framework and will allow organizations to get messages from social media such as Twitter, Facebook, GooglePlus and LinkedIn (News - Alert).

“Companies fear they lack control when it comes to what is being said via social media in the form of criticism. It's for this very reason that we created SMC4, which enables brand to capture, control, and communicate compliantly on social media channels. The ubiquity of social media naturally brings risk to organizations, especially those in the telecommunications sector. It sounds daunting; SMC4 has been designed to manage these very processes. Social Media cannot be ignored and it's those firms within telecommunications that get to grips with it, in a compliant fashion, which will reap the benefits. Only by embracing social will communications properly be unified,” said Michael Veenswyk, CEO, SMC4.

In other news, Avaya (News - Alert) is reporting that its Aura Virtual Environment and its Customer Experience Management Virtual Environment have seen more than 200 percent quarterly growth since their release earlier this year.

Virtualization comes with a host of benefits when it comes to UC, the report notes.

“The benefits of virtualization are well-understood, and Avaya is now delivering real-time communications – virtualized – without compromising quality, scalability and reliability,” said Mark Monday, vice president and general manger of Collaboration Platforms at Avaya. “The rapid growth we’re seeing is indicative of the pent-up demand from customers looking for confidence in virtualizing their real-time communications applications.”

Learn more about UC and virtualization and how you can visit a panel discussion at this year’s ITEXPO (News - Alert) West via the full report.

Last but certainly not least in news this week is Siteworx, a company that has developed an Adobe Experience Manager connector to Ooyala, a solutions provider of video publishing, analytics and monetization. The solution will simplify the job of embedding Ooyala Videos onto Adobe (News - Alert) Experience Manager Web pages.

“Siteworx brings incredibly deep expertise designing and maximizing web content management (WCM) solutions. Working closely with Siteworx we’ve delivered exceptional digital experiences, with video as a key component, to our customers and we will not hesitate to recommend them in the future,” said Chris Wong, senior vice president of business development at Ooyala.

That’s it for this weeks UC week in review. Be sure to visit TMCnet’s unified communications community for up to the minute news.