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Whatsnexx Joins Forces with RPM Demand to Help Monetize Social Media

October 30, 2012

Alerts-based campaign management platform Whatsnexx has announced a partnership with RPM Demand, a strategic sales and marketing consulting firm located in Los Angeles, Calif.

“Sharing similar visions on how today’s marketing should be executed, RPM and Whatsnexx will present new strategies to finally help companies monetize their social media efforts and tie these initiatives to their global marketing mix,” explained Alain Paquin, president at Whatsnexx.

The companies expect that this partnership will enable them to solve several unsettled challenges that afflict today’s marketing technology landscapes – especially how to monetize social media.

Social media is helping companies to promote their brands in real-time and that too directly to consumers and some companies are leveraging it to make money, according to market reports.

Aiming to translate digital conversations into conversions, Whatsnexx and RPM are expected to focus on building holistic “big picture campaigns.” Some of the companies’ officials said that these campaigns can connect many different systems including mobile, data warehouse, point of sale and more.

Paquin said that RPM brings the strategy and creativity to help marketers design multi-dimensional, cross-channel campaigns and then Whatsnexx connects the dots.

“By joining forces with Whatsnexx, our service portfolio has been greatly strengthened,” said Lisa de Souza, CEO and president at RPM Demand, adding that most notably, the Whatsnexx platform combined with the company’s strategy will allow for significant improvements made to industries such as entertainment, events, education and packaged/consumer goods.

 “For the first time, we can show our clients how to have real-time, trigger-based interactions with prospects that progressively move them down the funnel instead of simply having them ‘kick the tires,” Souza said.

Earlier this month, NAPA Auto Parts, an auto parts distributor, selected Whatsnexx to boost its new NAPA Know How campaign.

Edited by Allison Boccamazzo

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