Unified Communications Featured Article

Unified Communications Grows With and Because of the Cloud


September 18, 2012

We often talk about how the cloud is growing bigger, more widely used, and more well known. Often times that’s viewed in the context of what it means for the cloud itself, but not so much the effect it has on other policies and services. Yet as cloud usage grows at an incredible rate, unified communications also benefits from its expansion.

Two years ago, less than 40 percent of organizations used the cloud, while more believed that outsourcing IT infrastructure was the wave of the future. Today, 85 percent of companies use cloud services for data analytics, storage, and hosted services and applications. As a result, there’s been a move to solutions and systems that support the cloud, which inevitably includes unified communications.

BYOD has seen an increase as a result of the cloud, due to the ability to access company data through the cloud from one’s mobile device. With cloud-based solutions, one’s no longer restricted to their work computer, allowing a greater freedom and the ability to use any device they want – usually their own. This has in turn improved unified communications, as it involves connecting through multiple devices and locations. After all, with unified communications, multiple devices can correspond with greater ease.

"UC is in a unique position to take advantage of the cloud," says Denise Culver, research analyst for Heavy Reading IP Services Insider. "Enterprises want what UC offers – access to multiple, often disparate, product components that, when used together, provide a unified user interface and experience across devices and media types.”

Of course, the cloud itself is a unified communications tool, but in this case, each are helping one another, in an almost symbiotic sort of way. The growth of one leads to improvements for another, which in turn strengthens the first. Cloud, UC, and bring your own device (BYOD) are all intertwined, helping make businesses and people more connected than ever before.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX.  Stay in touch with everything happening at ITEXPO. Follow us on Twitter.




Edited by Allison Boccamazzo




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