Unified Communications Featured Article

Avaya Takes the Magic Quadrant Lead

September 17, 2012

Avaya once more earns itself a spot as a leader in Gartner’s Magic Quadrant for Unified Communications (UC). It also received a “positive” rating in the SMB market reports for both North America and Western Europe, once again proving its mettle in the UC market.


In order to be recognized by the Gartner Magic Quadrant, a company must meet Gartner’s standards for four characteristics: mobility, cloud, broad solution appeal, and commitment to interoperability. Avaya has matched all of those, with its portfolio of UC and collaboration solutions for businesses of all sizes.

"Only Avaya has the depth of understanding in both the technology of communications and the how people can -- and need to -- use these technologies to improve how they work,” said Brett Shockley, senior VP and GM for Applications and Emerging Technologies at Avaya. “As a result, we continue to evolve and integrate the capabilities of our UC portfolio to provide customers with an extraordinary user experience that enables rich, easy and instantaneous communication and collaboration from any device."

It seems like every other week Avaya has earned recognition from someone, and for good reason. Its solutions provide excellent capabilities for industries of all sizes over a wide number of devices. Having recently acquired Radvision, Sipera, and Persony, it’s only had more capabilities to add and integrate to its UC portfolio, making its already excellent solutions even better.

Avaya also recently launched the Avaya Collaborative Cloud, through which customers and partners can build, deliver, and use UC&C capabilities through the cloud. Also in the Avaya cloud is AvayaLive Connect, a UC and collaboration in a public cloud, providing voice, video, and more within the Collaborative Cloud framework for less than $20 a month.

This is another gold star on Avaya’s report card, proving once more its role as a market leader in UC. I expect we’ll be hearing more from Avaya very shortly.

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Edited by Amanda Ciccatelli

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