Arkadin Launches Branding and Vision for Social Sharing
Arkadin is celebrating 20 years as a global collaboration service provider by launching a new brand identity and vision. The key role played by association technologies, sharing and combined intelligence for driving flourishing businesses in a global networked society is showcased by the new brand guidelines.
In a release, Olivier de Puymorin, CEO and founder, Arkadin said, "Collaboration is at the heart of the digital revolution that is fundamentally changing the nature of business. Workplaces around the globe will need to collaborate more and better in line with the powerful technological, societal and environmental forces that are affecting every facet of the business world. Our vision, product portfolio and new brand identity have evolved with the dramatic changes underway, and are rooted in a firm belief that progress emerges from people's desire to share."
The company’s transition from dealing with only conferencing-based technologies to offering an absolute collaborative experience with a focus on social sharing is demonstrated by Arkadin's brand strategy. An example of this shift is the release of the Arkadin Cloud Collaboration Platform during the earlier part of the year. A complete suite of online, video collaboration services and UC offerings are incorporated by the reliable audio platform.
According to Olivier de Puymorin, with the global economy being re-defined by human talent and collaboration skill, the chief boosters for flourishing companies will be social sharing and collective intelligence.
Sophie Huss, Global director, Marketing and Communication, Arkadin said, "Arkadin's entire brand identity has been transformed to focus on the progressive side of this changing dynamic and our belief in the power of social sharing."
The new red colored logo of Arkadin signifies the company’s energy, passion and ambition. The logo incorporates a stylized human bridge to signify the company’s shift from conferencing to an all inclusive collaborative experience. The latest website of Arkadin comprises of images, thereby highlighting the company’s faith in a new world of social sharing. The optimistic, entertaining and positive values of working together in a collaborative business environment are demonstrated through these images. The company’s belief that development results from pleasant collaboration experiences is evident from its corporate tagline, Arkadin [Enjoy Sharing].
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Edited by Brooke Neuman