Unified Communications Featured Article

Swisscom Taps BroadSoft's BroadWorks Platform for Hosted Unified Communications


April 26, 2012

BroadSoft, which provides software that enable the delivery of voice and multimedia services over IP-based networks, announced that Swisscom, a major telecommunications provider in Switzerland, has selected BroadWorks’ voice application platform to deliver hosted unified communications (UC) offering.

Serving nearly six million mobile customers with approximately 1.7 million broadband connections, Swisscom has significant presence throughout the country. As a prominent source of mobile, landline and IP-based voice and data communications, Swisscom planned to launch hosted UC for its SME customers.

"Through BroadWorks, we believe Swisscom brings a significant competitive differentiator to market as the only IP hosted communications service available to Swiss small and medium-sized businesses," said Leslie Ferry, vice president marketing, BroadSoft. "The combination of Swisscom's broad portfolio of communications solutions and commitment to high-quality services with the proven BroadWorks platform will help set the standard for making the promise of integrated communications and entertainment a reality for businesses and consumers.”

The service will provide SMEs a flexible and feature-rich offering fitting their budgets. The hosted UC service offers full compatibility with SIP phones of their choice, and works on legacy telephony infrastructure so customers save on infrastructure costs.

The service, supported by BroadWorks Anywhere, ensures workforce mobility. Enterprise users can get a single number that can be used across their desktop, mobile, smartphone or home phone. They can move calls from one phone to the other effortlessly.

With IMS support, BroadWorks voice application platform enables the delivery of enhanced applications such as Web-based call management, call forwarding to all devices, hunt groups, and receptionist capabilities.

"In determining the best solution partner for these new Hosted Communications offerings, it quickly became evident BroadSoft was uniquely positioned to enable the delivery of new, innovative communications and entertainment services for our enterprise and residential customers," Sacha Fuerer, head of Voice Services Development, Swisscom, said in a statement.

"The ability to launch and scale innovative hosted voice and unified communications services from a single carrier-grade platform provides in our view an advantage in what has become an increasingly competitive market," Fuerer added.

Earlier this year, BroadSoft announced collaboration with Acme Packet, a provider of session delivery networks solution, to jointly develop a simplified solution for IMS application, the IMS Xpress, which will offer a lower cost and less complex IP multimedia subsystem (IMS) solution alternative.




Edited by Braden Becker




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