GENBAND to Unveil Latest Convergence, Network Migration Products
IP infrastructure and application provider GENBAND plans to unveil its Rich Communications Suite-enhanced (RCS-e) service powered by the A2 Communication Applications Server and S3 Session Border Controller (SBC) this week at IMS World Forum in Madrid.
The Frisco, Texas-based company will also showcase its recently released GENBAND GENiUS IMS, a network transformation product for both integrated and distributed IMS environments.
“We are pleased to participate in IMS World Forum to showcase the latest in IMS convergence and network migration solutions that enable operators to rapidly deliver revenue-generating voice and multimedia applications, including Rich Communications Suite-Enhanced,” said Mark Pugerude, president of global sales and marketing, GENBAND. “GENBAND is well-positioned to support service provider innovation and IMS network migration while decreasing both OPEX and CAPEX. Future-proofing our customers’ path to IMS and beyond sits at the heart of our approach and is made possible through our comprehensive GENBAND GENiUS IMS solution.”
GENBAND’s number one market share position has increased in the network transformation “Carrier VoIP (Next Generation Networking and IMS)” category, based on a report released in March by independent market research firm Synergy Research Group, Inc. The number one position combines revenue market share across GENBAND’s Network Transformation portfolio, which includes Session Border Controller, softswitch, media gateways and application server solutions, and is based on historical quarterly performance in 2010-2011, company officials said.
“The GENiUS platform continues to increase GENBAND’s value to service providers worldwide, enabling service providers to optimize their existing network assets as well as gain the agility they require to be more competitive in today’s ever-changing marketplace,” said Jeremy Duke, founder and chief analyst of Synergy Research Group. “GENBAND is in a unique position with its wide breadth of advanced network solutions from PSTN migration providing substantial OPEX savings to an end-to-end IMS roadmap enabling operators to better compete with Over-the-Top players. GENBAND's acquisition and successful integration of Nortel NGN assets in 2010 has significantly bolstered this position and at Synergy we continue to measure this success as seen in the strong market share gains and leadership that GENBAND has accomplished.”
GENBAND GENiUS IMS touts a flexible and simplified network transformation service that provides elements for both integrated and distributed IMS environments. GENiUS IMS aims to eliminate the complexity of deploying, integrating and managing separate IMS elements across operational systems, enabling deployment of advanced communications services for both narrowband and broadband access and supporting seamless evolution to IMS and beyond.
In February, GENBAND, among other experts as part of a panel, recently outlined best practices for building a complete cloud portfolio at ITEXPO East in Miami. Service providers must create an end-to-end offering that includes hardware, software, services and consulting alongside access to private and public clouds.
During ITEXPO East, TMC CEO Rich Tehrani interviewed Natasha Tamaskar, vice president of planning and standards for the Office of the CTO at GENBAND, to discuss industry trends, monetizing the cloud and what service providers need to do to keep end users happy.
Edited by Rich Steeves