Broadvox Continues UC Strategy with Mitel Interop Certification News

Broadvox (News - Alert) and Mitel this week announced their products have been certified as interoperable.

Specifically, the Broadvox GO! SIP Trunking product suite has achieved Mitel (News - Alert)-Compatible Test Certifications with Mitel Communications Director, which is unified communications software.

“Having achieved interoperability certification with MCD, Broadvox customers and distribution partners can depend on the enterprise quality of a combined Mitel unified communications and Broadvox SIP Trunking solution for the delivery of advanced functionality and to ensure business continuity,” says Broadvox CTO Sergey Galchenko.

Mitel Communications Director delivers a full suite of unified communications features; simple management; and runs on standard servers, including virtualized environments.

Broadvox GO! SIP Trunking, meanwhile, offers unlimited local calling, and discounted toll-free, domestic and international long-distance.

In an April 2011 blog on the Broadvox website, David Byrd (News - Alert), the company’s executive vice president of sales and marketing, writes: “A SIP (Session Initiation Protocol) Trunk is a connection between two network elements, a PBX (News - Alert) and a service provider. Although a SIP Trunk can be viewed as a phone line delivered over an IP trunk connection to a provider network using Ethernet, broadband, copper, etc., voice is not the only thing the SIP signaling protocol can handle. It manages not only voice but also data packets, enabling everything from voice and video, to chat, email, presence, collaboration, dynamic concurrent call sessions, conferencing, contact center management and business continuity.”

Broadvox’s Byrd adds that SIP is transforming how businesses communicate and collaborate.

“Session management, bandwidth allocation, packet prioritization, security and interoperability dominate today’s discussion of SIP,” he continues. “However, as the protocol evolves and is updated to support additional applications like FoIP, there will continue to be a blurring of the lines between the protocol and the applications it supports.”

“Every application and nearly every service that Broadvox deploys is based upon SIP,” he says. “That will not change as we add managed services and cloud computing to our product portfolio. SIP is changing the way communications is defined. It is no longer simply a device to device concept. It is instead user to user without application or geographical limitations. Therefore, my new definition is: SIP is a protocol supporting a user to user communications paradigm that utilizes any device, any application, anywhere, anytime. Wow! And that seems to describe unified communications!”

As discussed in the September 2010 issue of INTERNET TELEPHONY, while Broadvox is known as a SIP trunking services specialist, catering both to carriers and small and medium enterprises in the U.S. and Canada, the company has been working on expanding its penetration in enterprise accounts by broadening its portfolio to include cloud-based services liked hosted IP PBX and hosted e-mail, which it sees as complementary to SIP trunking.

“We’re focusing our product development …on everything in the cloud,” Broadvox CEO, President and founder Andre Temnorod told TMCnet about a year ago, when the company was readying to roll out a virtual and hosted PBX product.