Unified Communications Featured Article

NetSocket Discusses How to Stop the Festuge at ITEXPO West in Austin


September 15, 2011

So, you’re probably asking yourself, what is a festuge? While the word may not have been recognized yet in published dictionaries, it is a term that was coined internally by a company named NetSocket and used to define a real market issue that the company faces on a daily basis.

NetSocket, which provides real-time assurance for enterprise networks by utilizing their innovative IP service solution, refers to a festuge as a multivendor debacle that needs to be resolved, but no one wants to take credit for it.

When such a fiasco ensues, the focus should not be on placing the blame on the opposite parties, but instead on zeroing in on how to solve the problem immediately. NetSocket works hard to eliminate the layer of confusion of such an instance occurring in the first place. When it comes to unified communications (UC), NetSocket prides itself in solving that exact problem before it starts.

When John White, president and CEO, and Carey Parker, founder and VP of marketing, joined TMC at ITEXPO West in Austin, Texas, they were equally as excited about sharing NetSocket’s unique IP service solutions as they were of informing me of the story behind festuge.

NetSocket's Service Visibility Solution Suite (SVSS) implements the company’s unmatched Session2Topology correlation engine. SVSS collects and correlates both session and topology information to enable real-time visibility into the end user's IP services experience, according to the company. Combining session, network, and media awareness, SVS provides visibility into all stages of real-time IP services.

The company’s software based visibility platform also provides a four dimensional (4D) view of operational services in real time including an enterprise view of services in public or private networks that connect any individual session throughout the cloud.

Parker exclusively told TMC that by utilizing NetSocket’s visibility solution, users can reduce the meantime to repair by 75 percent, which ultimately doubles the size of a company’s staff just by increasing visibility. Repair time by NetSocket provides a proven period of less than six months while other deployments in the industry can take much longer than that.

One interesting point White noted was in reference to a recent Microsoft study that reported that 83 percent of businesses have some type of VoIP or UC related solution in place, however only a measly eight percent of those same businesses have fully deployed the solutions throughout their entire company.

If the folks at NetSocket can keep up the pace they have so far this year, I’m sure we will continue to see great things from them in terms of IP services as well as maybe an addition to Merriam-Webster dictionary in the near future.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, happening now, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Stay in touch with everything happening at ITEXPO… follow us on Twitter


Stefanie Mosca is a Managing Editor for unified communications, with a particular focus in wireless technologies as well as mobile and IP communications. She holds a master's degree in journalism from Quinnipiac University and a bachelor's degree in communication from the University of New Haven. To read more of her articles, please visit her columnist page or follow her on Twitter @stefaniemosca.

Edited by Jennifer Russell




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