Unified Communications Featured Article

What the C-Suite Needs to Know About Unified Communications in the Cloud


July 12, 2011

Enterprise voice decision-making has traditionally been a highly discrete process taking place through a dedicated individual or telecom department. Although mainstream adoption of IP Telephony has helped drive the integration of the telephony function into broader IT organizations, voice and Unified Communications (UC) are not necessarily top-of-mind concerns for the CIO today. Indeed, these technologies have been notably absent among several recent CIO forums that our organization has attended. And while UC providers have been trying to position their solutions to a wider audience of IT and business stakeholders for a number of years now, they and their channels still struggle to reach outside of the traditional roles they have sold into. But a couple of architectural trends that have recently risen to the forefront may help elevate voice and UC platform consideration.

Read the full report from Intellicom Analystics’ Market Dashboard Spotlight.

Continuing the discussion on the development if UC platforms and services, Frank will be hosting a session called, UC in the Cloud: Understanding the Benefits and Challenges, at ITEXPO West in Austin, Texas – which has just been placed atop Forbes’ list of cities with the greatest growth potential in the next decade. 

ITEXPO West, taking place September 13-15, 2011, offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.


Frank Stinson is a Partner and Senior Analyst with IntelliCom Analytics and leads the firm's IntelliCom Market Dashboard (IMD). To read more of Frank's articles, please visit his




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