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CompTIA Breakaway 2011 Provides IT Companies with Business Expansion Opportunities


June 27, 2011

Information technology (IT) companies providing unified communications technology solutions will be offered a series of comprehensive portfolio of training, market insights and business partnering opportunities at CompTIA Breakaway 2011.

CompTIA, which is a non-profit association for the IT industry, today announced that there will be added emphasis on unified communications which will be provided through its educational program at Breakaway 2011, which is scheduled for Aug. 1-4 in Washington, D.C.

Studies conducted by CompTIA have indicated that customers and their technology providers lean heavily towards unified communications solutions. Close to 50% organizations expect their unified communications technologies expenditure to increase at a faster pace than their overall IT budget covering the next 12 months. Out of surveyed IT channel companies, nine out of ten enterprises were expecting to see significant expansion in their unified communications practice.

In a release, Kelly Ricker, vice president, education and events, CompTIA, said, “A steady stream of new technologies, new capabilities and new ways to think about communications and collaboration make unified communications a market rich with opportunities for IT channel companies. We’ve designed a strong unified communications program for Breakaway 2011 to provide practical advice and solid strategies that attendees can implement to win business in this fast-growing market.”

CompTIA has included two unified communications channel training sessions at Breakaway 2011 which will be handled by Joe Schurman, founder and chief executive officer of Evangelyze Communications. Participant will receive CompTIA Education Credits and the CompTIA 10-Week Guide to Unified Communications

“The UC Continuum” will provide insight as to how unified communications can benefit employee productivity and workgroup collaboration, while improving and integrating business processes. Additionally the session will closely explore the four key sales process components of identifying end-user “pain points”, providing solutions to address these pain points, exploring the benefits and challenges of unified communications solutions and the identification of the best market and segment opportunities.

Detailed in the “UC Consultative Selling” session, solution providers will explore how they can improve their consultative selling approach to unified communications. The secession will provide a deeper understanding of the skills and knowledge essential for a successful unified communications consultative sales team.


Calvin Azuri is a contributing editor for unified communications. To read more of Calvin’s articles, please visit his columnist page.

Edited by Rich Steeves




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