Unified Communications Featured Article

SView Launches SmartMessaging Mobile Marketing Solution in Four Countries


May 02, 2011

Software developer SView announced that it launched its SmartMessaging mobile marketing platform in the United States, Mexico, Taiwan and China.

“The Web-based SmartMessaging application was designed by SView to make sending interactive messages to virtually any type of mobile phone as simple as sending email to PCs,” said Stephen Brown, general manager of SView, in a statement.

“SmartMessaging combines the ubiquitous technologies of SMS and the mobile web to allow companies of all sizes to easily add a mobile component to their existing messaging mix,” Brown added.

Developed by SView, SmartMessaging is expected to benefit from the explosive growth of mobile devices. The SmartMessaging application is targeted at ad agencies, marketing services organizations and corporate communications departments.

“We were looking at SMS and other mobile marketing solutions for advertising and wine club communications,” said Joe Antonini, chairman, Andretti Winery. “We chose SView SmartMessaging because of its ease of use and the speed with which we were able to implement our first mobile campaigns.”

Andretti Winery has experienced its click-through rates touching above 12 percent and purchase rates of 3.5 percent on its initial SView SmartMessaging campaign. The company is satisfied with the customer response.

The SmartMessaging user-interface shares many of the features of the popular e-mail marketing platforms. It is very easy to operate. Contact and list management, message creation and recipient reporting are all built into the SView mobile SmartMessaging application, which is delivered as a monthly subscription service, in a SaaS model.  

SView SmartMessaging helps companies gather opted-in mobile phone numbers via text-in campaigns using keywords and a shared short code, ensuring compliance with carrier regulations and the CAN-SPAM act.

The company provides SmartMessaging mobile publishing application in a software-as-a-service (SaaS) model using the Sybase 365 SMS network and the Amazon Web Services global cloud infrastructure.

Earlier last year Sybase 365, a subsidiary of Sybase, announced that it has processed more than one trillion inter-operator messages since the company launched the first SMS interoperability messaging hub in 2001.


Rajani Baburajan is a contributing editor for unified communications. To read more of Rajani's articles, please visit her columnist page.

Edited by Rich Steeves




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