Unified Communications Featured Article

Software Technology Company 4PSA to Offer Cloud Licensing


February 24, 2011

4PSA has already made its mark on the cloud computing map with its award-winning VoipNow Unified Communications Solution, but now the software technology company is looking to expand its reach even farther.

The company, which has offices in Romania, the U.S. and the Netherlands, recently announced the availability of cloud licensing, a licensing methodology that brings cloud computing flexibility and scalability to software licensing. The new licensing methodology follows the investments made by the company in back-end automation and customer facilities, according to the company.

"With Cloud Licensing, we aim to simplify all processes related to software licensing, from infrastructure planning to support,” said Bogdan Carstoiu, 4PSA's CEO, in a statement. “It uses the core principles of cloud computing and inherits its advantages such as simplified provisioning, low and predictable costs, and demand based auto-scaling. For service providers this means no upfront licensing costs, transparent operating terms, and agile service development.”The cloud computing company will offer two levels of licensing, based on the software deployment target. The first level, called Basic Cloud Licensing, which was designed for smaller installations, includes predefined resources and comes at fixed subscription costs. Service providers can bundle the license with infrastructure services for SMB end-users. When more resources than the predefined limits are required, the license can be upgraded to the next level. The second level, Full Cloud Licensing, provides unlimited scalability and is designed for larger installations and costs are based on provisioned resources. Thanks to the transparent and real-time resource scaling, the service provider pays only for the actual usage, according to the company.

4PSA currently offers Cloud Licensing for VoipNow Professional, a leading UC platform designed for the cloud that delivers enriched hosted PBX services that feature voice, video, presence, faxing and instant messaging; VoipNow Automation, a business and operations solution that enables service providers to automate the most important business flows, and DNS Manager, multitenant software automation designed to deliver advanced DNS hosting. All the other products in 4PSA's portfolio will be getting the cloud licensing support by the end of 2011.

Recently, Mike Ross, the president of 4PSA, sat down with TMC’s Patrick Barnard at ITEXPO Mimai to talk about how the company is doing and how its market is growing.

 4PSA currently has a strong foothold in Europe but is looking to establish more of a presence in North America.

“This year we are going to really blow it out with our presence and our brand and make sure people take advantage of the collective value that our software offers,” Ross told TMC.

Ross also discussed how in order to be the a successful UC company, 4PSA has to embrace mobility.

“The average business device is wired and you can’t miss a call today – that’s the challenge,” he said. “You have to use the mobile devices if you are going to respond quickly to customers and respond the customer care level that they are expecting. If you don’t respond they don’t leave a voice mail anymore. If you don’t answer the phone you’ve missed the business in a lot of cases.”


Carrie Schmelkin is a Web Editor for unified communications. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.

Edited by Carrie Schmelkin




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