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AvFinity, SITA to Promote SITA Type B Unified Communications Messaging Services

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AvFinity, SITA to Promote SITA Type B Unified Communications Messaging Services

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February 01, 2011

By Carolyn J Dawson, TMCnet Contributor


As a data communications/data integration company, AvFinity has been chosen as SITA’s preferred partner, allowing it to deploy SITA’s innovative, cost-effective and comprehensive operation-critical communications solutions in the North American air transport community.


Under this partner agreement, North American customers will now be able to enjoy a complete integrated solution comprising of the unique capabilities of SITA’s messaging services with that of AvFinity’s data communications systems, thus allowing efficient data exchange between customers and the air transport industry.

In addition to the airports in North America, AvFinity will also include SITA Type B messaging services within its communications solutions provided to regional and low cost carriers. As a preferred partner, AvFinity will be able to promote solutions such as SITA Type B, Type X, and EDI messaging; SITATEX; and SITATEX software development kit.

In a press release, Sandra Girona, SITA’s regional vice president of North America Sales and Relationship Management, said, “We are very pleased to begin a new partnership with AvFinity. The worldwide network and messaging capability of SITA combined with the problem-solving capabilities of AvFinity will offer an efficient communications team for the benefit of the North American air transport industry community.”

As the world’s leading specialist in air transport communications and IT solutions, SITA delivers more than five billion industry-standard messages per year to more than 2,000 customers and tens of thousands of users worldwide using its comprehensive portfolio of air transport messaging products and capabilities. Consequently, SITA has become the largest provider of the world’s most extensive air transport network and community messaging system.

By providing the aviation community with multiple solutions, Texas based AvFinity helps promote successful flight critical communications. Running on an industry-standard Cisco (News - Alert) router, AvFinity’s powerful patent-pending software technology is marketed as AvFinity Integrated Router Solution (AIRS). With years of combined aviation messaging experience, AvFinity’s team architected AIRS and testing it under thousands of hours of operation in today’s flight environments to become highly reliable and consistent product. Without undergoing any changes to a carrier’s existing IT infrastructure, AvFinity’s unique technology approach allows rapid deployment AIRS solutions.


Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Jaclyn Allard

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