Unified Communications Featured Article

AvFinity Partners With SITA to Promote SITA Messaging Services


February 01, 2011

As a data communications/data integration company, AvFinity has been chosen as SITA’s preferred partner, allowing it to deploy SITA’s innovative, cost-effective and comprehensive operation-critical communications solutions in the North American air transport community. Under this partner agreement, North American customers will now be able to enjoy a complete integrated solution comprising of the unique capabilities of SITA’s messaging services with that of AvFinity’s data communications systems, thus allowing efficient data exchange between customers and the air transport industry.

In addition to the airports in North America, AvFinity will also include SITA Type B messaging services within its communications solutions, provided to regional and low cost carriers. As a preferred partner, AvFinity will be able to promote solutions such as SITA Type B, Type X, and EDI messaging; SITATEX; and SITATEX software development kit. In a press release, Sandra Girona, SITA’s Regional Vice President of North America Sales and Relationship Management said, “We are very pleased to begin a new partnership with AvFinity. The worldwide network and messaging capability of SITA combined with the problem-solving capabilities of AvFinity will offer an efficient communications team for the benefit of the North American air transport industry community.”

As the world’s leading specialist in air transport communications and IT solutions, SITA delivers more than five billion industry-standard messages per year to more than 2,000 customers and tens of thousands of users worldwide, using its comprehensive portfolio of air transport messaging products and capabilities. Consequently, SITA has become the largest provider of the world’s most extensive air transport network and community messaging system.

By providing the aviation community with multiple solutions, Texas based AvFinity helps promote successful flight critical communications. Running on an industry-standard Cisco router, AvFinity’s powerful patent-pending software technology is marketed as AvFinity Integrated Router Solution (AIRS). With years of combined aviation messaging experience, AvFinity’s team architected AIRS and testing it under thousands of hours of operation in today’s flight environments to become highly reliable and consistent product. Without undergoing any changes to a carrier’s existing IT infrastructure, AvFinity’s unique technology approach allows rapid deployment AIRS solutions.

Want to learn more about the latest in communications technology? Then be sure to attend ITEXPO East 2011, taking place Feb 2-4, 2011, in Miami. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.


Carolyn John is a Contributor to unified communications. To read more of her articles, please columnist page.

Edited by Jamie Epstein




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