Paul Butcher (News - Alert), president and chief operating officer of Mitel will speak about "the impact of unified communications on conducting business with customers" at the Engage | Collaborate | Commune Virtual Xpo.
Mitel (News - Alert) is a provider of business communications and collaboration software and services. Butcher's keynote will discuss the value of integrated video, voice and text communications on the way businesses can engage with customers in sales and marketing activities. He leads the strategic evolution and implementation of Mitel's worldwide sales, marketing and R&D growth initiatives. He will explain how telepresence, webconferencing, real-time distributed networks, and mobile telephony are ushering in a new era of customer engagement and workflow collaboration.
With more than 25 years of marketing and executive management experience in the communications technology industry, Butcher has a broad understanding of technical and market realities. His progressive insights and expertise drive the company's commitment to unified communications based on innovative IP solutions and a clear focus on enhancing customer experience.
The Engage | Collaborate | Commune Virtual Xpo will go live on February 22, 2011 from 11 am - 7 pm EST. This event is designed to engage marketing, sales, organizational, financial, strategic and creative professionals and corporate leaders in making sense of Web-based advances in customer-centric interactivity, decreasing the online demand-to-sales response cycle, collaborative and communal solutions, and one-to-one unified communications.
Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.Edited by Jennifer Russell