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Raven Introduces Slingshot, a Unified Communications Software Development Platform

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Raven Introduces Slingshot, a Unified Communications Software Development Platform

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January 18, 2011

By Raju Shanbhag, TMCnet Contributor


Building upon the Slingshot suite of wireless products and services, Raven Industries has announced the availability of Slingshot API.


By leveraging existing investments in software and custom development, as well as the clear benefit of end-to-end business automation, Ag retailers reap the benefit of the Slingshot API. Expediting and streamlining the way their operations manage the valuable data collected by the field computer, the platform is designed to eliminate the need for USB thumb drives to transfer data.

Slingshot combines a revolution in wireless connectivity, robust and intuitive online tools and top-shelf precision ag hardware, the company stated. Put them together and make every pass on every field a study in perfection..

“The Slingshot API allows software providers to offer their customers an automation platform that is fully integrated in their software, enhancing the value of the offering,” said Paul Welbig, director of Slingshot Operations for Raven Industries (News - Alert), in a press release “Raven has built the tools necessary to learn the system, integrate, and be part of the future design of the platform. Software companies and other Slingshot API customers will receive unprecedented access to previously inaccessible field operations.”

Being the exclusive method moving forward, the Slingshot API is also the first step in response to demand for customized interactions with Raven field computers from third parties. By utilizing the most consistent and dependable wireless interface with Raven’s field computers, this will help ensure the best possible user experience. Several software providers, including AgWorks and SST Software, have already signed up and begun their implementations, the company stated.

In August 2010, the company announced the release of eight new products. The products the company introduced that year solidified its commitment to offering a complete line-up of precision products that would benefit growers and custom applicators in every stage of the season, from planting to harvest and help maximize yields, while giving a great return on their investment, the company stated.


Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Jaclyn Allard

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