Unified Communications Featured Article

FanChatter Introduces Chat Technology To E! Online


January 17, 2011

FanChatter, a mobile social fan engagement firm, has recently announced the launch of the company’s chat box technology, which has been designed to enhance E! Online’s Golden Globes Coverage.

The chat technology will aggregate, organize and amplify the real-time social conversation which revolves around the Golden Globe Awards event. E! Online is visited and viewed by more than 2.5 million users every month and its association with FanChatter will see a significant rise in growth.

Visitors to the E! Online website will be able to view the FanChatter’s “Chat About The Globes!” box on the homepage only until Jan. 16.

The homepage showcases social conversation and photos and is organized under three tabs, namely, “Chatter” which includes content published from the box wherein the users need to simply sign-in through their PC or mobile device, or with their Facebook or Twitter account where they can start conversing with other users and exchange ideas about who deserves to win what and who’s wearing what on the Red Carpet.

“E! Team” live tweets from E! Correspondents was formerly known as ChatterBox which was launched as part of its “Live From The Red Carpet: Harry Potter 7 Premiere Livestream” in November 2010 and Facebook fans were required to “Like” the event; and “All Globes” aggregated chat about the Golden Globes from Facebook, Twitter and the box itself.

In a release, the co-founder and CEO of FanChatter, Marty Wetherall, said, “The box lets fans enjoy the latest news and conversation about Golden Globes in real-time while contributing their own chatter, all from the convenience of E! Online’s homepage. It’s the next best thing to standing on the Red Carpet or hanging out backstage with the stars and it’s a tremendous honour for FanChatter to be working with such an accomplished property.”

He added, “Everything that’s published from E!’s box back to Facebook and Twitter contains a link back to the E! Online site, allowing increased engagement to drive increased traffic, not to mention more fans and followers. The website of the future will aggregate all of the conversation about a given subject while allowing visitors to interact in real-time in ways that promote the site, and these sites will be optimized for any screen. That’s what the FanChatter box offers today.”


Carolyn John is a Contributor to unified communications. To read more of her articles, please columnist page.

Edited by Janice McDuffee




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