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Facebook Gets Magmito Movie App Creation Tool

Unified Communications Featured Article

Facebook Gets Magmito Movie App Creation Tool

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November 15, 2010

By David Sims, TMCnet Contributing Editor


All the way from Stockholm comesnews that Didmo, creators of the Magmito mobile application creation tool, revealed that its award-winning platform now features a Facebook (News - Alert) publishing option, making Magmito a tool offering distribution via the world's largest social network.


Didmo officials explained, users can automatically publish the download link and matching QR Code to their mobile apps on their Facebook profiles, or via their Facebook Pages. Facebook? You might have heard of it? Featured in the movie “The Social Network?” It’s a better movie than you’d think one about tech geeks would be, by the way.

"Over 150 million people actively use Facebook on their mobile to create and share their content, the integration was a natural next step," said Ted Iannuzzi, CEO of Didmo, in a press release. "Our belief in universal reach means we will continue to break down the barriers towards mobile becoming an accessible, affordable and attractive channel for the masses to mobilize their message. And the masses are Facebook users."

This past summer, TMC (News - Alert) hadthenews that Didmo's award-winning mobile content creation tool, Magmito will now feature native support for Google’s (News - Alert) Android mobile operating system. Mobile content created using Magmito, which can be viewed on virtually every mobile device on the market today, can now be downloaded as an application on Android (News - Alert).

Mobile users are “two times more active on Facebook than non-mobile users, making the social network the perfect medium through which to promote mobile apps," said Iannuzzi. "This idea of spending big money on one app that lives for a year or more on an app store is not what 'Mobile' is about. Mobile is fluid, its information on the move for people on the go looking for the latest and greatest. With our platform you can make an app a day and distribute it the same day. Now that's mobile."

Magmito mobile content offers native applications for Java, Android, Symbian and Blackberry, and an enhanced WebApp version made specifically for the iPhone (News - Alert).

Magmito-created apps can be distributed for free through email-to-mobile, auto-generated QR Code, cross-platform apps stores like GetJar, and now Facebook. Magmito also offers low-cost SMS distribution.


David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jaclyn Allard

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