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May 06, 2010

Ericsson CEO Predicts Markets Beyond Traditional Telecom Worth $350 Billion

By Erin Harrison, Executive Editor, Strategic Initiatives


Ericsson President and CEO Hans Vestberg (News - Alert) said today he sees new markets unfolding as a result of the massive data growth driven by smartphones and other mobile devices.

Today at Ericsson's Capital Markets Day in Stockholm, Vestberg made remarks on the telecom industry and Ericsson's (News - Alert) position.

"We have just seen the beginning of the massive data growth, driven by smartphones and other mobile devices. These new devices provide operators with new charging capabilities. As a consequence, we are beginning to see signs of changed operator tariffs and pricing models aligned to consumer needs, especially for mobile broadband services and data usage. It's important for us to follow this development," Vestberg said.

Ericsson estimates show that the number of mobile broadband users will increase from today's 400 million to 3.5 billion in 2015.

Vestberg, who became president and CEO of the Sweden-based company as of Jan. 1, said that the operator environment is becoming more complex in competition for consumers who are becoming increasingly advanced and demanding.

He continued that Ericsson leadership sees long-term growth opportunities in traditional segments and Vestberg estimated that Ericsson's "addressable" market, including joint ventures, is worth $350 billion.


Erin Harrison is a senior editor with TMCnet, primarily covering telecom expense management, politics and technology and Web 2.0. She serves as senior editor for TMC's (News - Alert) print publications, including "Internet Telephony", "Customer Interaction Solutions", "Unified Communications" and "NGN" magazines. Erin also oversees production of TMCnet's weekly iPhone (News - Alert) e-Newsletter. To read more of Erin's articles, please visit her columnist page.

Edited by Erin Harrison


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