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April 26, 2010

Yahoo Services to be Featured on Samsung Phones

By Alice Straight, TMCnet Web Editor


Starting in May Yahoo will have an expanded role on Samsung products.

The new contract, which includes phones running Samsung's Bada platform and Google's Android (News - Alert) platform, will give Samsung phones better access to a wide range of Yahoo services including mail, messenger, search, news and calendar. The services will be pre-loaded on select Samsung (News - Alert) phones.

"By making our most popular Yahoo services available on Samsung mobile devices around the world, we're providing consumers with personally relevant mobile Internet experiences that make it easy for them to stay connected to what's important to them and explore the full potential of their device," said David Ko, senior vice president, audience, mobile and local for Yahoo.

The two companies have partnered since 2007 and are trying to win shares in the smartphone market against the likes of Apple (News - Alert) and Google.

'We want to provide our customers with the best possible services designed to enhance their mobile experience,' said Kenny Lee, vice president of content planning at Samsung. 'Our relationship with Yahoo! continues to grow and benefit our global consumer base, who wants access popular Yahoo! services from their Samsung phone.


Alice Straight is a TMCnet editor. To read more of her articles, please visit her columnist page.

Edited by Alice Straight


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