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Blackberry Mobility Featured Article


December 28, 2009

Payam Maveddat of Mavenir Systems: 'When the Dust Settles, There Will be Three Types of Mobile Phones'

By Patrick Barnard, Group Managing Editor, TMCnet


Richardson (News - Alert), Texas-based Mavenir Systems offers mobile convergence solutions that enable operators to deliver new and enhanced services and applications to their subscribers. The company’s next generation mobile voice, messaging and presence services are delivered via a single converged core.


Last month Mavenir announced availability of its Rich Communications solution, which allows operators to deliver new converged mobile services over 3G and 4G networks. Based on the GSM Association’s Rich Communication Suite industry initiative, and part of the company’s Converged Messaging services, the solution offers mobile operators an integrated, cost-effective platform for revenue-generating multimedia communications and social networking services.
 
With Mavenir's Rich Communications solution, mobile operators can launch new services over 3G, LTE, WiMAX and wired broadband networks. Implemented on the Mavenir mOne Convergence Platform, this latest offering provides a variety of GSMA (News - Alert) RCS compliant features such instant messaging, group messaging, presence-enabled contact list and multimedia content sharing. What’s more, Mavenir provides differentiators such as delivery of MSC (News - Alert)-based voice services over IP, buddy locator, social networks aggregation and synchronization and backward compatibility of GSMA RCS-based IM with traditional SMS and MMS messaging.

Payam Maveddat, vice president, product management, Mavenir Systems (News - Alert) will be co-presenting a session entitled “Integrating and Automating Presence in Mobile Applications” during the upcoming ITEXPO East 2009, scheduled for Jan. 20-22 at the Miami Convention Center in Miami, Fla. The session, scheduled for 2 to 2:45 p.m., Thursday Jan. 21, will look at the next steps in the evolution of presence-based applications – integrating it and automating it with any device or network. It will examine the challenges that the industry has had along the way, including failed models as well as success stories, and why businesses have not completely embraced mobile presence.
 
Recently, TMC CEO Rich Tehrani (News - Alert) interviewed Maveddat about the company’s accomplishments and highlights for 2009 -- and what he expects for 2010. Their full exchange follows:

Rich Tehrani: Smartphones continue to rise, find their ways into offices and homes alike. Who will dominate that market and why?
 
Payam Maveddat: When the dust settles, there will be three types of mobile phones: inexpensive smartphones utilizing the Android operating system, the iPhone, and basic mobile phones. All other smartphones will become a niche at best, if they do not jump on the Android operating system. The driver for smartphones is “application” and there cannot be too many operating systems.
 
RT: We hear more and more about high-definition voice features in IP communications products and services. What is going to drive wideband audio and HD VoIP into the mainstream market? How long will it take?
 
PM: From the wireless angle, wideband codecs will become prominent, primarily in order to get the voice quality to a higher level as mobile devices become more widely use for all voice applications such as audio conferencing. The challenge remains in radio access as how fast the carriers will incorporate these codecs in the core of their network and whether this transition is economical or not. It will happen much sooner in the fixed VoIP application. It will be at least 3 to 5 more years.
 
RT: What’s the most innovative product that’s going to hit the market in 2010, from a company other than your own?
 
PM: The innovation will be in the access backhaul optimization. Companies that can increase the bandwidth more cost effectively or provide some innovative ideas for local caching (mobile Akamaie model) seem to be getting a lot of attention, but the business cases have not been fully studied yet. There are several companies in this space that will emerge.
 
RT: We entered 2009 in a recession and now we’re seeing signs of the economy picking up. How did the slow economy affect demand for your products and services and what are you anticipating in 2010?
 
PM: We anticipate the demand will increase for our messaging solutions and the associated applications as more users get into social networking domains and use them as vehicle for communications and status exchange. We see messaging network optimization to be a key driver as the volume of messaging increases, primarily due to the penetration of smartphones that allow the user to type easier and send multimedia messages more frequently.
 
RT: President Barack Obama has been in office for nearly a year. What has surprised you, whether a pleasant surprise or disappointment, about his presidency, policies and administration?
 
PM: I was hoping that the stimulus plan would help the US-based telecom equipment vendors by providing some level of support to allow them to have a better level playing field compared to the low cost Asian suppliers and dominant European vendors. My fear is that the US is losing its competitiveness and innovation due to the lack of funding of new technology companies. I do not see the stimulus trickling down to our level yet. On the other hand, I hope that the healthcare reform will bring some level of relief for small companies like ours to be able to reduce the overall expenses associated with providing healthcare for our employees. That remains to be seen.
 
RT: If you were president of the United States, what tech-friendly policies would you enact?
 
PM: Government funding of new ideas and allowing new start-ups to flourish since the venture capitalists are not actively funding any ideas right now, given that they do not see an exit. Right now, the majority of the venture capitalists are sitting on the side line or becoming more of a “growth equity” type entities that have taken their focus more towards M&As than looking for innovative ideas with a bright future.
 
RT: What are some of the areas of market growth in the next few years?
 
PM: Messaging will continue to grow and convergence of the messaging with social media will drive that. Mobile internet will be continue to grow, and it is important to use that platform to offer innovative services so that the carriers can avoid becoming just a pipe provider. Video will also be another application that will drive bandwidth on the access and opportunities for optimization and innovation.
 
RT: I understand you are speaking during ITEXPO East 2010 in Miami, to be held Jan. 20 to 22. Talk to us about your session or sessions. Who should attend and why?
 
PM: We will be presenting on rich communication services that allow the mobile carriers to differentiate themselves to combine the strength of their network, mobility, location, and personalization to drive services to increase their top line, reduce their churn, and remain competitive. Mobile or converged operators will benefit greatly from the technology that we have developed and deployed globally among some of the largest mobile operators and we believe they can make a difference for them as well.
 
RT: Please give me one outrageous prediction pertaining to our markets for 2010.
 
PM: Apple and Microsoft will join forces to deposition Google as Android proves to be a wild success!

Patrick Barnard is a senior Web editor for TMCnet, covering call and contact center technologies. He also compiles and regularly contributes to TMCnet e-Newsletters in the areas of robotics, IT, M2M, OCS and customer interaction solutions. To read more of Patrick's articles, please visit his columnist page.

Edited by Patrick Barnard


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