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Blackberry Mobility Featured Article


December 10, 2009

Casinos use DiVitas� Nimble Web Client to Stand Out Among Competitors as Guest Friendly

By Richard Watson, Director of Product Management


For guests of a casino, the name of the game is getting the most out of your stay. So imagine a scenario in which a casino’s amenities are directly accessible from a guest’s own iPhone (News - Alert), Blackberry, Android … or any other web-enabled mobile phone. One tap to the directory displayed on their personal smartphone, and a guest has reached, say, the concierge or the reservation desk at one of the casino’s restaurants.

 
Next imagine a guest being able to use that same device to see where their friends or family members are located, and what they are doing at any given moment. A quick glance at the smartphone interface and guests instantly know which of their party-members are poolside or, say, at the poker table testing their luck.
 
While these on-the-fly conveniences may sound futuristic, they are actually being offered today by casinos that have deployed DiVitas (News - Alert) Mobile UC with a goal toward differentiating themselves in the very competitive hospitality market.

Casino guests can simply point their smartphone browser at the Casino’s DiVitas Server to gain access to a temporary client – meaning their personal phone is transformed into a hotel guest phone. This means casino guests, for example, can extension-dial the concierge, the spa or another guest directly from their own phone. There is no need to remember – or look up via 411 information services – individual contact information because extensions (guest services and temporary-guest client) are already populated in the organization’s directory (pictured on left).
 
The client authorization can be issued by the casino, lasting only for the duration of the guest’s casino stay. Once the guest leaves, the session is terminated. Of course when the guest returns to the casino another day, the client can be reinstated again (on a temporary basis). There is nothing to download, and casino IT is not involved beyond configuration of the DiVitas Mobile Unified Communications (News - Alert) (Mobile UC) server.
 
Guests gain several conveniences with a temporary DiVitas Client:
 
·        They conveniently use their personal iPhone, Blackberry or Android (News - Alert) to gain a mobilized hotel room phone – they can place and/or receive calls from their hotel room number without being tethered to the hardwired phone.
 
·        DiVitas provides one-click access to all resort services from the guest’s personal mobile phone – using the hotel directory that is accessible from their personal phone interface, they can simply touch-dial the iPhone, Blackberry or Android screen to reach the concierge, book tickets for a show or make a dinner or spa reservation.
      
·        Guests’ party members stay connected and engaged via voice or IM. Meanwhile, the DiVitas Mobile UC solution's enterprise social networking capabilities let party members tell one another what they are doing and where they are doing it by updating their Mobile Presence and status.
 
Casino's also gain a more mobile workforce because its staff similarly benefits from the mobile social networking software advantages offered by the DiVitas web client. Casinos can use DiVitas to increase staff efficiency by making them continuously reachable. Using an iPhone, Blackberry or Android to access a DiVitas web client, Casino Staff:
 
·        Leverages Mobile Presence and Status to maintain awareness of colleague availability – managers can, for example, quickly find the most available staff member to attend to a guest’s need by scanning Presence and status updates from the mobile phone interface.
 
·        Gains a mobilized business number and IM – the mobile user can decide which method of communication is optimal depending on what is indicated by the colleague they are trying to reach.
 
·        Are made available by a single number – there is no need to know individual cell phone numbers because all casino workers are reachable by their mobilized casino-business number, and their extensions are accessible by touching the directory on the smartphone interface and scrolling through the extensions.
 
Casinos, hotels, amusement parks ….there is at least one thing these and any other customer-service oriented organizations have in common. They need innovative ways to differentiate themselves from the competition and keep their customers happy and coming back again and again. DiVitas Networks (News - Alert) Mobile UC solution helps them do just that.

Richard Watson, Director of Product Management at DiVitas, writes the Unified Communications Mobilized column for TMCnet. To read more of Richard's articles, please visit his columnist page.

Edited by Kelly McGuire


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