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October 14, 2010

Snaptu Announces Indian Content Partnerships With MiD DAY and Network18

By Raju Shanbhag, TMCnet Contributor


Snaptu has added two very popular media organizations MiD DAY and Network18 on the occasion of reaching two million Indian users, the company has announced.

Snaptu works on thousands of different device models that run Java. It’s a completely free application, partially ad-sponsored, and allows the users to access the Internet from their mobile phones.

The company has forged partnerships with the country's major operators and handset vendors, including Airtel, Vodafone (News - Alert), Reliance and Micromax since launching in India just over twelve months ago. The company changes popular web services into a fast all-in-one application that runs on any mobile phone. The company has now joined hands with MiD DAY and now has exposure to an additional 2 million users of this platform in India.

“The people of India have embraced Snaptu like no other, so we are giving them more to embrace by providing even more top level local services, such as MiD DAY and Network18," said Snaptu International Managing Director Simon Davies. "We already have the most popular Facebook (News - Alert), Cricket, News and Weather mobile services in the country and plan on continuing the innovation to ensure every Indian can reap the benefits of the mobile web.”

Snaptu provides services for applications such as Facebook, Picasa, Cricinfo, MyMovies, Big Picture, Twitter, Weather, News, Football/Soccer Scores and Soduko. Snaptu's fast, simple app works on virtually any phone and users can go to www.snaptu.com or m.snaptu.com on their mobile phone browser to download Snaptu. They can simply select Add Applications from the main menu if they already have Snaptu and want to add MiD DAY or Network18.

In June 2010, the company announced that they now have 10 million users. Snaptu also said that they got a secured $6 million funding in B round that's headed by Carmel Ventures, a venture capital fund in Israel whose investments are focused primarily on early stage companies in the fields of Software, Communications, Moblity, Internet, Media, Semiconductors, and Consumer Electronics.


Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Chris DiMarco


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