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Blackberry Mobility Featured Article


September 15, 2010

Telekom Austria Group Survey Confirms BlackBerry Improves Work Efficiency

By Rajani Baburajan, TMCnet Contributor


A1 Telekom Austria (News - Alert), the domestic subsidiary of the Telekom Austria Group, announced the results of a survey that explains the role smartphones like BlackBerry (News - Alert) play in improving work efficiency.

The results of the survey demonstrate that survey participants consider the integration of BlackBerry in their everyday working life as positive, with 63 percent of the respondents viewing BlackBerry as indispensable for their work and 90 percent planning to continue to use it in future.

The survey was conducted in cooperation with the working group Human-Computer Interaction & Usability of the Center for Advanced Studies and Research in Information and Communication Technologies & Society or “ICT&S” of the University Salzburg.

The survey shows that users’ satisfaction with BlackBerry is extremely high – 90 percent commented they are very happy with the service. According to Telekom Austria, RIM’s almost 70 percent market share in the business customer segment demonstrates its strong positioning in this market.

BlackBerry services are used by a total of 110,000 business and residential customers. In the residential customer segment, messaging and social networking functions have shown strong uptake, according to company officials.

The smartphone enhances flexibility and improves work-life balance for most workers through mobile use of e-mails, address book and synchronization of their diary.

While 69 percent of the surveyed users confirmed that the service contributes to simplifying their work and the management, 71percent feel the service considerably improves their reachability.

The user-friendly nature of BlackBerry has attracted many customers towards it. 90 percent of the survey participants said they will continue to use the service in future.71 percent of the survey participants reported that the service has further improved its response time, which is particularly appreciated by heavy users.

The survey also refutes the criticism that mobile working has a negative impact on the quality of work. 90 percent of the survey participants said BlackBerry does not negatively affect the quality of communication.

A recent mail2web blog compares the market appeal of the popular smartphones – BlackBerry and Apple (News - Alert) iPhone in the U.S. Blackberry has over 35 percent market share, while the Apple iPhone has about 28 percent share in the U.S. market, according to the blog.

The analysis finds that while BlackBerry has an advantage on the enterprise side, it does not have the required critical mass in the consumer segment. iPhone (News - Alert) on the other hand has great consumer appeal and is trying to make inroads into enterprises and in fact has been fairly successful.


Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Ed Silverstein


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