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February 25, 2009

Surado Debuts On-Demand CRM

By David Sims, TMCnet Contributing Editor


Surado Solutions has announced the release of Surado CRM Online - Professional Edition, described by company officials as an on-demand/hosted CRM product.

The vendor already offers on-premise CRM products for small to mid markets, offline CRM and Web CRM.
Surado CRM Online is, a bit unusually, not pitched specifically to the SMB market, whereas most on-demand vendors are scrambling to hawk their wares to SMBs "traditionally under-served" by vendors in "these trying economic times," or something along those lines. Instead Surado simply bills it as being for "companies of all sizes requiring access to information anytime, anywhere." Now that's what we call inclusive language.

The product on offer combines what the Suradians describe as "the core Surado CRM suite including Contact & Account Management, Sales & Opportunity Management, Marketing and Customer Service." Far from trying to market simply another stripped down bare-bones "budget" package, Surado officials characterize the product as delivering "convenience, power and flexibility for businesses looking to move beyond simple, under-powered single user and work group" products.
One difference with this product is the ability to start with the On Demand CRM and, "when it makes business sense," move to an on-premise or a complete offline CRM tool.
Last April TMC reported that Riverside County Regional Medical Center went live with Surado CRM Health, replacing its current managed care system as part of a comprehensive initiative. The Medical Center is a 520,000 square-foot facility, licensed for a total of 439 beds. There are 364 licensed beds in the main acute-care hospital, and 77 licensed beds in a separate psychiatric facility.
The release of Surado CRM Online - Professional Edition comes after development, testing and the build-out of a secure data center in Surado Corporate Center, located in the University Research Park in Riverside, California. Company officials say the release of the Professional edition marks "the beginning of a series of On-Demand CRM editions to be released throughout 2009."
"Our vision of providing delivery options, not just CRM products in the CRM marketplace, hits a new milestone with Surado CRM Online," saysSundip R. Doshi, CEO of Surado Solutions (News - Alert).
For a limited time, Surado CRM Online hosted solution is available for $9.99 per user per month for the professional edition.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jessica Kostek


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