Microsoft SMB Featured Article

Brainshark , a provider of on-demand presentations, announced continued adoption for its solutions in small and medium-sized businesses (SMB). Virtual Iron, LeanLogistics and WeltonStreet Investments are Brainshark customers who were able to increase their marketing reach, differentiate their offerings, shorten their sales cycle, and save money.

 

Looking at the present economic scenario, SMBs look for ways to reduce travel, cut costs, and increase productivity. Brainshark has been helping SMBs to effectively apply limited resources and avoid the crippling effects of the present economic slump.

 

Virtual Iron, a provider of cost-effective virtualization software, uses Brainshark to offer free training to their customers on virtualization best practices in the form of short multimedia presentations called "Virtual Vignettes,"  to help customers watch   training at off-hours or during a system upgrade when they must be onsite, but don't need to be "hands on."

 

Chris Buzzy, Principal Trainer, Virtual Iron says, "Using Brainshark, we created free virtualization best practice videos, which we coined 'Virtual Vignettes,' to demonstrate the value, installation and ease of use of Virtual Iron. But there's another very significant, benefit to the Vignettes -- cost! We save money and time by not traveling to each prospect to talk and show Virtual Iron, our customers save money by rapidly maximizing their ROI, and, we minimize support costs by having self-reliant, successful customers."

 

Brainshark helps LeanLogistics, a provider of on-demand Transportation Management Solutions, to increase productivity across customer-facing areas of its business to leverage subject matter experts, recording presentations, providing one to one discussions for advanced conversations with qualified buyers.

 

Ginger Stegmier, Marketing Director, LeanLogistics, said, "Brainshark makes it easier for us to engage with our prospects and customers. By delivering presentations on demand, we've been able to eliminate about 75% of the ad-hoc live demonstrations that marketing used to perform each week, saving us nearly a day a week in staff time. Prospects enjoy the convenience, and sales reps increase efficiency by tracking information to focus follow up efforts on the most interested prospects."

 

Welton Street Investments, a real estate securities Broker and the distributor of Life Income Funds of America (LIFA), has taken help from Brainshark to take care of their marketing and helps in delivering training and marketing messages about its core offerings.

 

Joe Gustafson, CEO and Founder, Brainshark, adds "At a time when companies of all sizes may be feeling the effects of the economy, SMBs need ways to optimize already-limited resources to persevere and thrive in tough times. Brainshark enables SMBs to multiply their reach and results while also realizing significant cost savings."

 

Dean Bassett, VP Marketing, Welton Street Investments says, "Brainshark allows us to reach more registered reps and financial advisors with training and product information in ways that would simply not be possible to accomplish in person. We're able to leverage materials we already have like PowerPoint presentations and deliver a rich audience experience that sets up our sales people for quality conversations."