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Unified Communications Featured Article


August 30, 2010

Xobni: Optimal Inbox Management

By Susan J. Campbell, TMCnet Contributing Editor


(Editor’s Note: This article refers to a video interview shot in San Jose as part of TMCnet’s “On the Road” video series. To view the entire library of videos from Road Shows and other industry shows, as well as product demos and interviews in our in-house studio, visit the TMCnet Videos home page.)


How much value could you derive from your inbox if you have better management of the information contained within this environment? To try and find the answer, TMC’s Rich Tehrani spoke with Eric Grafstrom (News - Alert), vice president of business development and sales at Xobni Inbox. Their conversation was captured in this video.

To give a little background, Xobni (News - Alert) is inbox spelled backwards and the focus of the company is all about managing relationships and data. Xobni helps to manage information in the inbox as it indexes all information and builds a profile around each consistent user. The profile will show contact information, photos (grabbed from LinkedIn) and will also show history of all communications. 

Part of the magic is Xobni is that it understands the patterns of the communications. When typing a name into the address box, it will rank the individuals according to relevance of use instead of alphabetical order. You can also find information based on your relationship with people and companies.“If you think about e-mail versus mass communication, e-mail is very personal,” said Grafstrom. “You develop a one-to-one relationship with that person, even if you have never met that person. So, being about to have a very rich profile on that person not only allows you to create a stronger connection with that individual, it also allows you to better organization all the information associated with that person quickly and easily.”

The service is specific to people who have a lot of interchanges with people via their e-mail account. With the demand of such capabilities, Xobni is enjoying some significant announcements/developments.

On March 17, the company launched the app on BlackBerry (News - Alert). A lot of people using product within Outlook loved it. These people were finding that they had frequent contacts were certain people but they were not in the address book. Therefore, these people could not be accessed from the mobile device. Soon to be available in the BlackBerry App World, this app allows for the build of an address book without manual input to ensure the person has full access to contacts whether at the PC or mobile.

A few weeks ago, Xobni began to work with Google (News - Alert) to develop gadgets that would be allowed within Gmail or Google Mail. This gadget would automatically run within Outlook to extend the reach of the product and leverage the Google platform. With so many exciting activities, be sure to look for Xobni and its innovative solution as a must-have.


Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Erin Harrison


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