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Unified Communications Featured Article
July 01, 2010
Javelin Names Clair Mail as "Best in Class"
By Mini Swamy, TMCnet Contributor
Javelin Strategy and research has the most up-to-date information on financial industry practices, including the latest in market trends and consumer preferences. Its extensive, quantitative data combined with insider experience enable it to forecast the direction of the financial services market and make recommendations for businesses to succeed.
ClairMail Inc., the mobile banking industry's leading innovator has revolutionized the industry by being the first to introduce both text banking and two-way, actionable alerts. According to the new
"2010 Mobile Banking Vendor Analysis" report, it was named “Best in Class” by Javelin Research.
Javelin had invited many companies to participate in the mobile banking report and during the process of evaluation, ClairMail appears to have distinguished itself in every evaluation category. With this new honor, it has re-established its supremacy in the mobile financial services industry.
"For financial institutions to truly tap the power of the mobile channel, they must recognize mobile banking as an offering distinct from online banking," said Mark Schwanhausser, senior analyst in charge of multichannel financial services for Javelin Strategy & Research.
Schwanhausser also added that mobile banking vendors were diversifying their product offerings and strategy so that they could cater to the needs of individual financial institutions, and banks and credit unions were also experiencing higher customer satisfaction and increased customer retention.
For the purpose of the report, Javelin analyzed 12 top global vendors that offered U.S. mobile banking platforms, comparing product functionality and summarizing key information that was essential for decision makers.
Guidelines were also provided for optimal mobile banking strategies and identified the modes of mobile banking that were gaining in popularity. The factors taken into account were product depth, SMS, mobile Web and Client applications, and strategic partners. ClairMail tied with top vendors and was ranked “Best in Class”.
"This is a tremendous distinction which demonstrates our continued market leadership as the mobile banking provider for eight of the top 12 financial institutions in North America,” Pete Daffern, CEO of ClairMail, said, adding that they were extremely proud to have been recognized for the tremendous achievement in the field.
Daffern also made a reference to the continuous effort being made to differentiate product offerings by pushing innovation in the market, and cited the recent Mobile Connectivity Architecture announcement as evidence of this.
ClairMail is delivering a new, game-changing approach to mobile banking, and provides a technology platform designed to help financial institutions realize the strategic potential of mobile banking, driving new levels of customer trust and loyalty, facilitating cross-sell opportunities and enabling near term, measurable cost savings.
In a related news item, ClairMail, Inc., introduced its new Intelligent Payments Solution, as part of a unique mobile payments strategy designed to utilize a financial institution's existing payment infrastructure and capabilities. The new solution uses a platform-based approach and leverages ClairMail's recently-announced Mobile Connectivity Architecture to deliver a variety of mobile applications.
Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.
Edited by Alice Straight
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