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Unified Communications Featured Article


May 04, 2010

Eloqua Claims to Deliver More Email than Competition

By Raju Shanbhag, TMCnet Contributor


While companies send mass e-mails to their clients, there is no guarantee that all the clients will receive those e-mails. Now, marketing automation provider Eloqua claims to lead the industry in email deliverability with very high inbox acceptance rates.

According to its customers, Eloqua provides an inbox acceptance rate as high as 96 percent. Eloqua’s Sender Score is said to be more than 40 points higher than its closest competitor according to the internal analysis of e-mail reputation. Eloqua’s high acceptance rate allows clients to improve lead generation, sales enablement and drive revenue, the company states.

The sender score will provide you with information about where that source stands in comparison to other email senders, and how it is likely to be evaluated by e-mail receivers.

The first step in successful marketing is actually reaching the customer,” says Dennis Dayman, Eloqua's chief privacy officer. “Eloqua’s technology, processes and best practices consulting combine to ensure our clients reach more of their prospects than they would with any other marketing automation provider,” Dayman says. “The Sender Score is the lifeblood of any company in this space. It’s the key to the revenue engine.”

Eloqua designed a study around a methodology outlined in a recent Return Path research report. The results showed that if the average Eloqua client sends 220,000 emails in a campaign, then a seemingly insignificant 10 percent dip in deliverability – or a seven-point sender score drop – could cost the sender more than $200,000 in lost revenue. This shows the importance of proper delivery of mails, claims the company.

In July 2009, Fifth Third Bank, a diversified financial services company, selected Eloqua for the automation and management of marketing programs for its Correspondent Banking group. Fifth Third operates 16 affiliates with 1,318 full-service Banking Centers, including 99 Bank Mart locations that are open seven days a week inside select grocery stores and 2,354 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, and Georgia.


Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Alice Straight


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