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Options Media Group Holdings, Inc., an email service provider, permission based email, SMS, text messaging marketing and mobile marketing company, has decided to purchase the Broadcaster email-marketing appliance from WhatCounts, Inc. 

According to Options Media officials, the technology will handle all of the company’s email creation, distribution and management needs. 

What’s more, Options Media selected WhatCounts as its enterprise-email technology provider based on the company's robust platform, history of innovation including a soon-to-be available Video Email capability, and the overall flexibility of the platform.

“WhatCounts' platform is a perfect fit to work alongside OPMG's line of operations, efficiently creating, delivering and monitoring effective email campaigns,” said David Geller, CEO and founder of WhatCounts, Inc, in a statement. 

Geller said that the company looks forward to helping Options Media assist their agency partners and clients in achieving a higher-than-ever return on investment for their email marketing programs.

WhatCounts is a major player in comprehensive e-communication programs leveraging the power of targeted permission-based email messaging, interactive two-way dialogue, personalized content syndication through RSS and extensive marketing services.

The powerful WhatCounts e-Communications Suite enables marketers to build brand loyalty through enhanced communication and analytics. This robust platform can be delivered through a hosted Web-based application for direct customers and agency resellers or via the unique Broadcaster appliance.

“The acquisition of WhatCounts' technology is a significant achievement for Options Media Group,” said Scott Frohman, CEO of Options Media Group.

Frohman said that the ability to scale to the volumes of opt-in emails coupled with the responsiveness and expertise of WhatCounts' management team provides additional value to OPMG's growing service offerings. 

“We believe that this increase to our product offerings will allow us to expand our market footprint, increase earnings, and achieve our overall goal of improved shareholder value,” he said.

In December, Options Media Group Holding had announced that it has been selected to manage a mobile couponing campaign for Wendy's International. Options Media will roll out a couponing campaign to restaurants located in the Northeast.

Consumers in a given geographic area who opt in for mobile coupons and advertisements will receive offers for special discounts at select Wendy's locations.

The mobile coupons can be redeemed simply by showing their mobile device to cashiers. Customers will be able to instantly utilize the coupons allowing for Wendy's to track the performance of the campaign and thus allowing for quick results.