Dublin, Ireland-based provider of customer targeting and engagement services Experian Marketing Services has announced that its e-mail capability, CheetahMail, has been named as a leader in “The Forrester (News - Alert) Wave: E-mail Marketing Service Providers, Q4 2009.” CheetahMail received the highest score on the parameter of market presence.

 

Experian CheetahMail is backed by the industry’s largest client services teams. It boasts feature-rich e-mail technology and a broad range of data management options, according to company officials.

 

“Experian Marketing Services’ platform has excellent production services capabilities as well as a comprehensive self-service application that caters to 40 percent of its clients that work with the vendor in that fashion. It earned a perfect customer satisfaction score and has a long history of complex data integrations as well as a global footprint,” Forrester officials said.

 

According to the report, 15 ESPs were assessed on weighted criteria, including current offering, strategy and market presence. Forrester Research’s (News - Alert) opinion of each ESP’s corporate strategy, product road map, vertical strategy and cost was also factored in. Participants also gave technology demonstrations and in-depth interviews.

 

“We always appreciate being recognized as an industry leader. As an organization built around the innovative technology and stellar service we provide to our clients’, their success and satisfaction are the real measures of our achievement,” said Matt Seeley, president of Experian Marketing Services’ Platforms Division. “We take great pride in our clients’ programs, and our 95 percent client retention rate, continued double-digit growth and increasing market share are true testaments of our commitment to providing exceptional value and thought leadership to each and every one of them.”

 

Last month, TMCnet reported that Expand Networks (News - Alert) was named a leader in Forrester Research’s report titled, “The Forrester Wave: WAN Optimization, Q4 2009.”