|[October 10, 2017]
Media Training Market Procurement Research - Pricing Trends and Forecast by SpendEdge
Global procurement intelligence advisory firm, SpendEdge,
has announced the release of their ' Media
Training Procurement Research Report.'
The insights and data in this report provide a strategic analysis of the
supply markets, factors influencing purchasing decisions, procurement
best practices, pricing models, supplier landscape, and an analysis of
the supplier capability matrix for the marketing
industry. This report breaks down the data and analysis behind
the procurement of media training and acts as an all-inclusive guide for
making smart purchasing decisions.
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Global Media Training Procurement Market Intelligence Report (Graphic: Business Wire)
"The global media training market comprises media training institutes
and PR agencies. They organize customized educational and training
workshops for businesses," says SpendEdge procurement analyst Angad
Singh. "They also educate businesses on how to utilize opportunities
provided to them through media interactions such as interviews, press
conferences, video and sound bites and so on," added Anil.
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Key Report Features
Supply Market Insights
Procurement Best Practices
Category Risk Analysis
Cost Saving Opportunities
Key Supplier Analysis
Supplier Capability Matrix
The increase in spending on media training due to the rise in
availability of digital platforms such as social media networks,
e-newspapers, and digital media applications is fueling the growth of
the global media training market.
Purchasing managers must document the category negotiation levers
before entering an RFX phase such as cost and payment terms, contract
tenure, value-added benefits, and volume-based discounts. This ensures
that they are better equipped to leverage maximum value from their
One of the key challenges faced by purchasing managers is the
difficulty in evaluating and measuring the effectiveness and ROI of
media training workshops due to subjectivity and lack of quantifiable
and reliable metrics.
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the report snapshot before purchasing
Media Training Pricing Trends
Cost-plus pricing and module-based pricing are the two widely adopted
pricing models in the media training market. Module-based pricing offers
a high-level of customization and depends on additional service features
desired such as crisis monitoring and social media management.
Furthermore, cost-plus pricing model offers transparency in pricing as
it provides a proper rationale for the rising in costs and offers a
higher profit margin maximization.
According to procurement analysts at SpendEdge, the performance-based
pricing model gas high potential and will gain adoption level in the
forecast period. It reduces the risk of ineffective training workshops
and modules as it is a result-oriented model. Moreover, it facilitates
direct measurement of conversions and leads and is a popular choice for
those who need online media training.
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procurement market intelligence that helps sourcing and procurement
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solutions help enterprises transform structural capabilities, improve
execution efficiency, and fast-track time to savings.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171010005924/en/
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