|[October 04, 2017]
Lash Group Launches Fusion, a New Technology Ecosystem to Power the Future of Patient Support Services
Today, Lash Group, a part of AmerisourceBergen, announces the launch of
its new patient support technology ecosystem, Fusion. More than a CRM
platform, Fusion combines dozens of best-in-class technologies with
workflows that are customized for patient support services. It also
features a proprietary, advanced data model that enables Lash Group to
provide a personalized and seamless experience for patients, providers
and manufacturers -- ultimately improving patient access to life saving
medications and enhancing patient engagement and outcomes.
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"Pharmaceutical manufacturers face a growing array of new challenges in
the market. Intense competition, rising commercialization costs,
disaggregated data, consumerism and a shift to value-based care are key
issues that complicate the commercialization process," said Jim Cleary,
Group President, Global Commercialization Services and Animal Health at
AmerisourceBergen. "Fusion enables Lash Group to provide greater support
to manufacturers, while also increasing efficiency and providing a more
comprehensive set of services throughout the patient journey and product
Developed in conjunction with a network of technology partnerships,
Fusion helps manufacturers achieve meaningful business outcomes:
Accelerating Speed to Therapy: Fusion creates workflow
efficiency, automates the decision-making process and streamlines
administrative tasks, allowing for faster and more seamless access to
treatment. Fusion leverages emerging technologies, such as artificial
intelligence (AI) for benefit verification and multi-channel
communication capabilities to remove common barriers to therapy.
Improving Patient and Provider Engagement: Patient and provider
experience are important factors to the success of a product-the
quality and level of service they receive impacts brand loyalty and
trust. Combined with our highly talented and well-trained associates,
Fusion technologies, like Computer-Telephony Integration, create a
simpler, more intuitive set of interactions, allowing patients and
providers to access the right information faster and receive a more
Generating Actionable Insights: Proving the value of a patient
support program to both internal and external audiences is critical.
Fusion generates actionable insights through strong quality data
management, real-time reports and dashboards, targeted analytics
available through mobile devices, competitive intelligence, and a more
holistic view of the patient experience at a moment's notice.
"There is no stronger example of AmerisourceBergen's commitment to
innovation and our ability to develop and deploy technologies that
advance healthcare than Fusion," said Dale Danilewitz, Chief Information
Officer at AmerisourceBergen. "By combining Lash Group's high-tech,
smart-touch service model with dozens of proven tools and the company's
deep expertise across life sciences, we're producing a seamless,
end-to-end experience for manufacturers, providers and most importantly,
With more than 20 years of experience and as the market leader in
patient support services, Lash Group combines high-tech with smart touch
to create and implement the most effective and efficient program
delivery. Services include highly automated patient access and adherence
programs based on a manufacturer's needs and a patient-centric approach.
AmerisourceBergen provides pharmaceutical products, value-driving
services and business solutions that improve access to care. Tens of
thousands of healthcare providers, veterinary practices and livestock
producers trust us as their partner in the pharmaceutical supply chain.
Global manufacturers depend on us for services that drive commercial
success for their products. Through our daily work-and powered by our
20,000 associates-we are united in our responsibility to create
healthier futures. AmerisourceBergen is ranked #11 on the Fortune 500,
with more than $145 billion in annual revenue. The company is
headquartered in Valley Forge, Pa. and has a presence in 50+ countries.
Learn more at amerisourcebergen.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171004005457/en/
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