|[February 28, 2017]
Zoho CRM introduces Zia, AI-powered sales assistant; Blueprint, a process automation tool; SalesSignals and Telephony Platforms
Zoho today unveiled Zia, the new Zoho CRM intelligent sales assistant,
powered by AI, that detects anomalies, suggests workflows and macros,
and advises salespeople the best time to contact a prospect. Zoho also
launched Blueprint, a Zoho CRM tool for building and implementing
business processes. In addition, the company has included a host of new
features in its award-winning customer relationship management software,
Zoho CRM, such as scoring rules and the SalesSignals platform, to help
boost sales productivity.
"Salespeople put work into their CRM. But does the CRM work in return to
make it easy for salespeople?" asked Raju Vegesna (News - Alert), chief evangelist of
Zoho. "Debuting with Zoho CRM, Zia, Zoho's intelligent assistant, is
designed to do exactly that. Zia will contextually suggest ways to
automate flows and detect anomalies, based on the sales rep's CRM usage
patterns. Soon Zia will expand her skills to other Zoho apps."
"Intelligent technologies will play a critical role as businesses
explore new techniques and tools for acquiring and transforming raw data
into meaningful and useful information for sales analysis purposes,"
said Sheryl Kingstone, research director of customer experience and
commerce at The 451 Group (News - Alert). "Since the universe of what is 'knowable' is
expanding, new machine-learning technologies can help users to see
further and deeper to improve business decision-making. Users are no
longer limited to what they discover themselves."
Sell Smarter with Artificial Intelligence
Anomaly detection: Zia analyzes the CRM usage of salespeople to
identify sales patterns and predict where an anomaly may occur. This
feature lets salespeople know when they're doing well, and when they're
Macro/Workflow suggestions: Salespeople can automate tasks that
they manually do every day by creating macros and workflows. Now,
Zia notices the repetitive tasks for them and suggests macros and
workflows, which they can create in a click.
Best time to call: Zia studies CRM data and customer interactions
to let salespeople know the best time to contact a prospect. This
feature saves them time and increases their chances of closing deals.
SalesSignals Platform: Signals keep salespeople informed in
real-time about customer actions at various touchpoints like social
media, satisfaction surveys, and support tickets, helping them act in
time and make speedy sales. What's better? Signals can now be obtained
from third-party applications. With this launch, SalesSignals platform
will support ten out-of-the-box integrations - SurveyMonkey, Eventbrite,
SMS Magic, DocuSign, and others. The platform can be extended to receive
signals from any third-party application making CRM the central hub to
capture all customer activity.
Scoring Rules: Salespeople can now configure rules for assigning
scores to leads through various parameters. The CRM then prioritizes the
leads based on their scores. This feature enables salespeople to focus
on the most important lead first, and make faster conversions. This is
ieal for businesses working with a large number of leads.
Sell Better with Blueprint
Blueprint: For larger organizations, making everyone follow the
same sales process without constant monitoring is where the biggest
challenge lies. Blueprint in Zoho CRM helps build and execute sales
processes from within CRM. This ensures compliance from the entire team,
making the process both systematic and repeatable.
Zoho PhoneBridge Platform
Zoho has also released its Zoho PhoneBridge Platform, where cloud PBX
and call center management solutions can build telephony integrations
for Zoho applications. Zoho has partnered with 15 telephony vendors to
provide its users with integrations that offer powerful call management
features, including single-click dialing and automatic call logging.
"With Zoho CRM, the focus has been on a salesperson's productivity. From
Zia to Blueprint to SalesSignals to telephony platforms, each feature is
designed to make salespeople more productive," continued Vegesna. "As
our CRM platform deepens, we are increasingly seeing large deployments."
Pricing and Availability
While Zia and Blueprint will be available in the Enterprise Edition and
above, scoring rules will be available in the Professional Edition and
above. The SalesSignals platform will be available across all paid
plans, from the Standard Edition and above.
Zoho CRM is free up to ten users. Paid (News - Alert) plans begin at $12/user/month for
the Standard Edition, increase to $20/user/month for the Professional
Edition, and are $35/user/month for the fully-featured Enterprise
A completely customer-centric product suite, Zoho CRM Plus is available
for $50/user/month. There is also a new Ultimate Edition, catering
specifically to large businesses with features like dedicated database
clusters, service level agreements and dedicated support staff. For more
information on Zoho CRM, please visit www.zoho.com/crm.
Additional Zoho Resources
Zoho news coverage: http://www.zoho.com/inthenews.html
Zoho press releases: http://www.zoho.com/press.html
Zoho videos: http://youtube.com/zoho
Zoho blogs: http://blog.zoho.com
Zoho on Twitter: http://www.twitter.com/zoho
Zoho on Facebook (News - Alert): http://www.facebook.com/zoho
Zoho is THE operating system for business - a single cloud platform with
all the necessary applications to run a business entirely from the
cloud. Businesses can acquire and manage customers using Zoho's
marketing, sales and customer support applications - Campaigns, CRM and
Desk - and can then empower employees to create, store and distribute
content on the cloud with Zoho's productivity and collaboration
applications - Office, Mail and Docs. Additionally, businesses can run
their own operations on Zoho's finance and human resources applications
- Books, People and Recruit.
More than 25 million users around the world across hundreds of thousands
of companies rely on Zoho every day to run their businesses - including
Zoho itself. A business can choose to run the entire Zoho suite or just
a single application. Zoho applications are available directly through
zoho.com, or through an ecosystem of hundreds of worldwide Zoho partners.
Zoho is a division of Zoho Corp., a privately-held and consistently
profitable company, with more than 3,500 employees. Zoho is
headquartered in Pleasanton, CA (News - Alert) with international headquarters in
Chennai, India and offices in Austin, London, Yokohama and Beijing. For
more information, please visit http://www.zoho.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170228006119/en/
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