Samsung extends IOC partnership to 2020 [China Daily: Hong Kong Edition]
(China Daily: Hong Kong Edition Via Acquire Media NewsEdge) The International Olympic Committee and Samsung Electronics Co Ltd, a worldwide Olympic partner, announced they have agreed to extend their partnership through to the 2020 Olympic Games at a signing ceremony on Sunday in Nanjing, Jiangsu province, the host city of the Youth Olympic Games.
IOC president Thomas Bach and Jay Y. Lee, vice-chairman at Samsung Electronics attended the event.
"Samsung aims to spread the Olympic spirit through our innovative products, enabling all fans around the world to stay connected and share the excitement of the Olympic Movement," said Lee Young-hee, executive vice-president of Global Marketing, IT and the Mobile Division at Samsung Electronics. "We are proud to extend our involvement as it is meaningful to us to inspire people through the passion that lies behind the Games and contribute to creating a smarter Olympic Games."
Samsung will officially sponsor the Olympic Games through the Pyeongchang 2018 Olympic Winter Games in Korea and the Tokyo 2020 Olympic Games in the "Wireless Communications Equipment and Computing Equipment" category. This product category includes smartphones, tablets, laptops, personal computers, printers and other computing equipment.
"We are delighted to be able to continue our partnership with Samsung. The funding generated by the TOP (The Olympic Program) directly supports the staging of every Olympic Games, as well as every one of the National Olympic Committees, enabling athletes from all over the world to prepare for and compete at each Games," said Bach.
"Samsung also supports the operations of each Games by providing leading wireless telecommunications and technology equipment. In addition, Samsung's technologies and global marketing reach will engage fans around the world with Olympic values and the Olympic Movemen," the IOC chief said.
(China Daily 08/18/2014 page23)
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