|[July 10, 2014]
Fresh & Easy Brings Back Shop for Schools Fundraising Program
EL SEGUNDO, Calif. --(Business Wire)--
Fresh & Easy announced this week it is bringing back its popular Shop
For Schools fundraising program. The new and improved Shop For Schools
will be powered by the national fundraising program eScrip and will kick
off in time for the start of the 2014/2015 school year.
Fresh & Easy made a number of improvements to Shop For Schools,
including making the program fully digital and tied to Fresh & Easy's
Friends loyalty program - to make it even easier for schools and parents
to participate and raise money. Instead of collecting thousands of paper
receipts parents, teachers, family and friends will be able to simply
register their Fresh & Easy Friends card to earn up to 5% for their
designated school with every transaction at Fresh & Easy. The program
will also run all year long, giving parents and customers even more
opportunity to participate.
"We wanted to bring Shop For Schools back and make the program even
easier so more schools and parents can participate," said Mike Evans,
Fresh & Easy's Head of Marketing. "Supporting local schools has always
been an important goal for Fresh & Easy and we're glad to renew that
commitment by bringing the program back."
"We are very proud to add Fresh & Easy as a partner to the eScrip
program," said Ian Diery, President and CEO of eScrip. "Our merchant
partners exhibit a strong commitment to the communities they serve by
generously making these contributions available to the schools, which is
so greatly needed and appreciated. Our relationship with Fresh & Eay
and in turn their loyal customers solidifies our mutual belief in
working together in support of our local communities."
Shop For Schools powered by eScrip will kick off beginning on July 23rd,
interested parents and schools can visit www.freshandeasy.com/shopforschools
for more information about the program. More information about eScrip
can be found at www.escrip.com/FreshandEasy.
About Fresh & Easy
Fresh & Easy operates 167 stores in Arizona, California and Nevada. All
of Fresh & Easy's products, including the freshly prepared meals, are
made with the highest quality ingredients and contain no artificial
colors, flavors, high-fructose corn syrup or added trans fats. For more
information about Fresh & Easy, visit www.freshandeasy.com
and follow the company on its journey on Twitter (News - Alert) www.twitter.com/freshandeasy
and Facebook (News - Alert) www.facebook.com/freshandeasy.
Headquartered in San Mateo, CA, eScrip is a subsidiary of Electronic
Scrip Incorporated (ESI (News - Alert)). With the introduction of eScrip, ESI pioneered
a new phase of cause-related marketing and remains the committed leader
in the field. To date, with participation from millions of families, the
eScrip program has generated more than $400 million in merchant
contributions to schools across the country. For more information, visit www.escrip.com.
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