Unified Communications Industry News

TMCNet:  Internet shoppers put privacy on the line [Big News Network (United Arab Emirates)]

[January 31, 2014]

Internet shoppers put privacy on the line [Big News Network (United Arab Emirates)]

(Big News Network (United Arab Emirates) Via Acquire Media NewsEdge) Big companies are learning more and more about a person's shopping habits.

If you are an online shopper, you'll realise you are being targeted through previous shopping purchases.

One of the ways big companies are tracking your habits allows them to provide personalised marketing direct to your screen.

Many companies now collect names, addresses, phone numbers, bank account details and internet(IP) addresses of clients when they sign up to their online shops.

They also track user behaviour online using cookies, which allow businesses to assign categories based on a person's interests.

In most cases people simply hand over their personal details to big companies, allowing them to build up a more details of consumer habits.

Many online merchants now merge people's shopping pattern data to be able to predict the future.

For instance, companies are now able to tell if a person is sick, pregnant or looking for a new lifestyle.


Online marketers can also pinpoint levels of risk, just by observing computer habits and online interests.

Insurance companies are now assessing people online to give better deals if they are perceived to be better insurance risks.

With Internet privacy becoming a rare concept, Internet privacy experts have suggested certain tips.

They have warned Internet users should always check boxes that ask if they want to receive marketing material.

Deleting cookies is another good option if users don't want to continually report on the sites they visit.

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