New Campaigner Elements(TM) API Helps Marketers Better Understand and Effectively Target Customers
LOS ANGELES, CA, Feb 26, 2013 (MARKETWIRE via COMTEX) --
Campaigner(R), the sales and marketing brand of j2 Global, Inc.
(NASDAQ: JCOM) that empowers companies to better attract and retain
business through creative email marketing campaigns, today announced
the launch of Campaigner Elements(TM). Campaigner Elements is a new
and improved API for Campaigner Email Marketing that allows marketers
to integrate systems and analyze "big data" to gain visibility into
subscriber behavior. Flexible, powerful and easy to use, the API
helps marketers drive more business from their email marketing.
Campaigner Elements gives marketers the ability to integrate
information from different systems to capture, analyze, report and
then act upon the information they collect. Marketers will be able to
seize opportunities more quickly by using custom applications to
create and send tests, full-blown campaigns and workflows from
anywhere. The powerful new API provides valuable list, contact,
campaign and content management features and more than 600 pre-built
email templates. Campaigner Elements provides a simple, yet powerful
solution for marketers who want to target their customers in a more
effective way while saving time and money.
With a high level of importance placed on analyzing the "big data"
that results from recipient email activities and behaviors such as
opens and clicks, Campaigner Elements allows marketers to better
identify and serve customers and customer targets in their email
marketing campaigns by gaining insight into their behaviors, likes,
dislikes and buying patterns.
"Integration and marketing automation is one of the biggest
challenges for marketers looking to target the right customers in the
most efficient way," says Rick Faulk, GM Cloud Services for Sales and
Marketing, Campaigner. "Campaigner Elements API allows users the
flexibility to share their data between applications and take
advantage of 'big data' analysis, to run more effective campaigns and
increase their retention and revenue."
"The Campaigner Elements API has been very effective and flexible for
me considering our constantly evolving software requirements,
specifically because of the extensive functionality available for me
to integrate into my software," says Marc David, owner of Wildchild
Nation. "Having access to Big Data through Campaigner's API has
provided me the ability to analyze customer behavior and enabled me
to communicate and interact with my customers in a more personalized
and effective way."
Managing lists and subscriber groups is critical for marketers who
want to properly identify and reach out to the customers who will
most likely make use of their campaigns. Campaigner Elements makes it
easy for marketers to build better relationships with their customers
through segmentation and highly personalized, customized email
communications, which may ultimately result in increased sales and
business growth. Additional features of Campaigner Elements include
the ability to:
-- Flexibly search, organize and group contacts with some of the most
powerful segmentation capabilities in the market
-- Manage email campaigns, creation and sending including autoresponders
and drip campaigns
-- Easily add and synchronize contacts and update custom contact details
-- Download and review large scale reports about your lists, campaigns
and customer behaviors to learn what works
Campaigner Elements uses standards-based protocols, which allows
developers the flexibility to use any programming language. It is
fully scalable and supports integration with a diversity of platforms
and technologies, including third-party databases and applications,
CRMs, websites, and social networking content.
Campaigner Elements custom enterprise pricing is available for volume
senders and larger customers looking for API integration. Campaigner
is also available today for small businesses starting at $10 per
month subscriptions. For more information about Campaigner Elements
and its features, please click here.
For additional supporting collateral on Campaigner Elements please
download a PDF here.
Campaigner sales and marketing enables small,
medium and large businesses to strengthen customer relationships and
drive sales by connecting with their customers quickly, simply and
affordably. Features include professional email campaign creation,
multiple ways to grow and manage lists, integration with CRM and the
utilization of campaign metrics and reports to increase results.
Campaigner is a brand and registered trademark of j2 Global Canada,
Inc., an affiliate of j2 Global, Inc. (NASDAQ: JCOM). Learn more and
visit Campaigner at www.campaigner.com.
About j2 Global(TM)
j2 Global, Inc. (NASDAQ: JCOM) provides Internet services through its
two divisions: Business Cloud Services and Digital Media. The
Business Cloud Services Division offers Internet fax, virtual phone,
hosted email, email marketing, online backup, unified communications
and CRM solutions. It markets its services principally under the
brand names eFax(R), eVoice(R), FuseMail(R), Campaigner(R),
CampaignerCRM(TM), KeepItSafe(R), and Onebox(R) and operates a
messaging network spanning 49 countries on six continents. The
Digital Media Division, created with j2 Global's November 2012
acquisition of Ziff Davis, Inc., offers trusted news and reviews of
technology products on its web properties, which include PCMag.com,
ExtremeTech.com, ComputerShopper.com, Toolbox.com and Geek.com. The
Digital Media Division also operates BuyerBase(R), an advanced
ad-targeting platform; LogicBuy.com, a leading provider of online
deals; and Ziff Davis B2B, a leading provider of research to
enterprise buyers and leads to IT vendors. As of December 31, 2012,
j2 Global had achieved 17 consecutive fiscal years of revenue growth.
For more information about j2 Global, please visit
Attachment Available: http://www2.marketwire.com/mw/frame_mw attachid=2238847
Marketing Communications Manager
SOURCE: j2 Global, Inc.
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