Covering Unified Communications - From Our Indsutry Experts

TMCNet:  PortaSwitch Helps Lightspeed Communications Profit from Surging Bahrain Economy

[February 15, 2013]

PortaSwitch Helps Lightspeed Communications Profit from Surging Bahrain Economy

Feb 15, 2013 (Close-Up Media via COMTEX) -- The modern era has been largely good to Bahrain. Unlike its neighbors in the Arabian Gulf who have comparatively large oil reserves, Bahrain has embraced alternative industries in the new century including banking, heavy industry, tourism and retail, notes Lightspeed Communications.


As a result it has grown steadily through the past decade, and is currently ranked number one in market freedom among all nations in the Middle East.

Lightspeed Communications, a subsidiary of Orange-France Telecom Group, said it is a major player in meeting Bahain's increasing demand for world-class telecommunications. The company was Bahrain's first alternative fixed-line telecom operator and the first provider in the island nation to launch dual-play (Internet and voice) services. Lightspeed provides broadband services to the residential and small-to-medium business (SMB) markets, as well as a full range of high-performance corporate services including dedicated Internet, Virtual Private Networks, data hosting, Web hosting, and Orange's GMPLS network.

At the heart of Lightspeed's Bahrain infrastructure since 2011 is PortaOne's PortaSwitch softswitch/billing platform. "PortaSwitch is a great all-in-one solution," said Alain Groleau, Lightspeed Communications Business Development Director. "Not only does it give us a comprehensive, flexible voice implementation that meets the requirements of different classes of customers, but also it lets us deliver additional high-end services that add value and profit." PortaSwitch is a software-based communication services and subscriber management solution that lets telephony service providers deliver a wide variety of business models quickly and flexibly. Capable of handling all the call control, routing, proxying, and converged billing functions of any diversified digital services company, the platform consists of a real-time billing system, class 4 and 5 SIP softswitch, and applications servers that deliver converged billing and provisioning, SIP call control, unified messaging, IP Centrex and hosted IP PBX, callback management, IVRs, conferencing and more.

"One of the greatest advantages of PortaSwitch is its simplicity," noted Abdulrahman Ghazal, Lightspeed Communications Technical Manager. "It's easy to configure, which saves us time and effort. Moreover, PortaOne upgrades PortaSwitch frequently, which allows us to stay at the top in terms of technology and system capabilities." As Lightspeed Communications has increased its base of SMB and large corporate accounts, PortaSwitch has allowed the telecom to host and maintain a number of value-added services. "PortaSwitch supports a wide array of SIP Centrex services. Since installing PortaSwitch we've increased our business significantly by adding new customers who, for example, are looking for a VoIP hosted model with fax-over-IP capability." Other advantages PortaSwitch provides, Ghazal said, include postpaid/prepaid support, features like call waiting and voicemail, and the ability to support interconnection with new carriers. He also pointed to the need among Lightspeed customers to fax using their own equipment—a capability PortaSwitch supports.

Since the beginning, Lightspeed Communications has also subscribed to PortaOne's PortaCare 24/7 technical support program. In addition to technical assistance, the program gives the telecom remote monitoring and basic maintenance of covered servers.

"Lightspeed provides a comprehensive platform and first-class customer care professionals, ready to assist with every aspect of our services," stated Groleau. "Our commitment to our customers, combined with our unbundled lineup of services and our all-in-one voice/Internet offering, is very attractive to a wide range of Bahraini market segments. PortaSwitch and PortaCare help us meet all these different customer requirements." More information: www.PortaOne.com www.lightspeed.com.bh ((Comments on this story may be sent to newsdesk@closeupmedia.com))

[ Back To Unified Communications's Homepage ]

Featured Whitepapers

Building A Business Case For Unified Communications

The hype surrounding any emerging technology often shrouds the private sector with mixed feelings, as decision-makers try to decipher whether new offerings will enhance operations, hinder productivity or introduce some bizarre mixture of the two.

Instant Cashflow Improvement and Rapid ROI with Unified Communications

The up-and-down economy of the past several years has highlighted the need to operate more effi ciently and cut costs wherever possible. In most situations, these two notions would seem contradictory, but a number of emerging technologies - cloud computing, virtualization and the bring-your-own-device movement among them - are helping companies accomplish these goals.

The Top Four Pitfalls of Unified Communications

Today's enterprise needs to be agile if decision-makers wish to remain competitive and relevant in the eyes of consumers. As more companies and customers around the world begin leveraging innovative devices like smartphones, tablets and next-generation laptops, the need to deploy unified communications grows alongside it. Neglecting to implement the technology may result in dire consequences that could spell the end of an organization.