Unified Communications Industry News

TMCNet:  CEM Specialist CustVox and Communication Technology Pioneer Alliera Join Forces Through Strategic Acquisition

[December 20, 2012]

CEM Specialist CustVox and Communication Technology Pioneer Alliera Join Forces Through Strategic Acquisition

Dec 20, 2012 (M2 PRESSWIRE via COMTEX) -- The ProVox Group, the parent organization CEM specialists CustVox, has acquired Alliera on November 19th, 2012.

Alliera is a Swiss based provider of innovative Customer Feedback Management (CFM) solutions. Key products include the Communication Gateway that enables the easy integration of voice and SMS messaging into existing web based or mobile applications. Alliera also vends a Survey Platform that assists companies in identifying deficiencies in their customer service. The final product in the Alliera lineup is the Campaign Manager, a web-based solution that allows for the easy monitoring and management of many types of Customer Feedback Management campaigns.


ProVox, and its child corporation CustVox, deliver effective CEM solutions and consultancy, which empower businesses to gain a completely 360 degree, holistic view of the customer experience. The core CustVox product, the VOC Hub, is a robust, unified and scalable SaaS based CEM solution, that can be expanded in a modular fashion using bolt on products, to manage CEM in its entirety, enterprise wide.

The acquisition of Alliera was deemed strategically advantageous by ProVox for several reasons, including the tangible value of Alliera's dominant Swiss market share that includes major companies such as Swisscom, Sunrise, Mobilezone and AXA.

Specific value is given to Alliera's Customer Communication Gateway, which is noted as being a solid and powerful product that allows enterprises, and local Government departments that require accurate, timely and precise multi-channel communication, to communicate with their customers using bidirectional SMS, MMS, Voice and VoIP.

CustVox, part of the ProVox Group, which specializes in Customer Experience Management (CEM) solutions for enterprises, will add value to the Alliera brand by providing additional expertise in applying CEM related technologies across a range of markets. CustVox will also be able to enhance the Alliera offering with its own advanced, highly analytic Feedback Management and Voice of the Customer (VoC) technologies.

Alliera CEO, Reto Kaeser, tells us that, "We are truly pleased to be merging with such a proactive, innovative team of industry experts. Our combined product lineup is truly synergistic, with no overlap, both brands gain advancements in technology equally." Federico Cesconi, CEO of CustVox, follows up this statement by saying that, "Having access to the increased reach in our local market that Alliera's market share will provide us, will enable CustVox to reinforce its already strong local reputation. Additionally, we can incorporate the entire Alliera product catalogue into our own solutions very easily. This is a perfect partnership for us." Contact Information Frank Warnsing CustVox AG Binzstrasse 18 CH-8045 Zurich Email: frank.warnsing@custvox.com Phone: +41 44 6878767 ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

[ Back To Unified Communications's Homepage ]

Request a Quote
Become a Partner
White Papers
Five Warning Signs It's Time To Break Up With Your Current Cloud Provider
Struggling with the idea of ending a long-term relationship is deeply stressful and it's not always easy to sever business ties...
Premise Based vs. Cloud-based Systems A Cost of Ownership Comparison
With a lack of time and comparative information, business owners can struggle to make sound decisions on new technology investments...
Case Studies
Connectivity Source
Connectivity Source is a full service Master Telecommunications Agency representing over 30 telecommunications companies nationwide. Founded in 2001, Connectivity Source is one of the top Master Agencies...
Sable Natural Resources
Sable Natural Resources required a more flexible voice solution with advanced capabilities in combination with cost savings. Fusion was asked to deliver...
Product Sheets
Cloud Unified Communications (UC)
Ultimate Connectivity, Mobility, Collaboration Fusion Cloud Unified Communications (UC) is a cloud-based phone, conferencing, messaging and collaboration service that combines the cost savings of cloud services with the productivity...
Web Collaboration
Fusion Web Collaboration is a web and video conferencing tool for hosting online meetings, webinars and training...