|[December 20, 2012]
Genevieve Haldeman Joins Plantronics as Vice President of Global Communications
SANTA CRUZ, Calif. --(Business Wire)--
Inc. (NYSE:PLT) today announced that Genevieve Haldeman has been
named vice president of global communications. Haldeman will be
responsible for driving the communications strategy worldwide, guiding
executive communications, and setting the strategy for public and
analyst relations, and social media engagement. She will work closely
with Plantronics (News - Alert) leadership on new efforts to reach business and
"Genevieve comes to us with a track record of leading successful
communication programs at companies that lead their markets," said
Marilyn Mersereau, chief marketing officer at Plantronics. "We're
confident she will bring the same creativity and drive to strengthen the
Plantronics brand worldwide."
Haldeman brings a wealth of expertise to Plantronics based on a
successful career that spans enterprise, consumer and security
technologies. She has been a communications professional for more than
20 years, hich has included executive roles and worldwide
responsibilities at industry leaders Symantec and SAP (News - Alert). Most recently,
Haldeman was vice president of global communications at Webroot, a
software company that provides Internet security solutions for consumers
and small and medium businesses.
"I am excited to join such a recognized industry leader that is setting
the pace for what is to come in wearable technology," said Haldeman.
"With a long history of innovation in the audio experience for both
consumers and enterprise customers, Plantronics is poised to lead the
industry in unified communications and beyond."
During her career, Haldeman has successfully developed and executed
communications strategies for global positioning, executive thought
leadership and mergers and acquisitions, among other corporate issues.
While at Symantec (News - Alert), she managed communications for the merger between
Symantec and VERITAS, a multi-billion dollar transaction that was the
second largest software merger at the time.
Haldeman has won numerous professional awards from the International
Association of Business Communicators, Public Relations Society of
America, PR Source (News - Alert) Code and YWCA of Silicon Valley.
Plantronics is a global leader in audio communications for businesses
and consumers. We have pioneered new trends in audio technology for 50
years, creating innovative products that allow people to simply
communicate. From Unified Communication solutions to Bluetooth headsets,
we deliver uncompromising quality, an ideal experience, and
extraordinary service. Plantronics is used by every company in the
Fortune 100, as well as 911 dispatch, air traffic control and the New
York Stock Exchange. For more information, please visit www.plantronics.com
or call (800) 544-4660.
Plantronics is a registered trademarks of Plantronics, Inc. The
Bluetooth trademark is owned by Bluetooth SIG, Inc. and any use of the
mark by Plantronics, Inc. is under license. All other trademarks are the
property of the respective owners.
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