Red Robin Restaurants Chooses Firespotter Labs' NoshList for Guest Management Solution
Dec 11, 2012 (Close-Up Media via COMTEX) --
Firespotter Labs announced that its waitlist app for iPad, NoshList, has been successfully integrated into all Red Robin International, Inc. company-owned restaurants as part of a nationwide rollout.
A fully featured restaurant waitlist and guest management solution available for free, NoshList allows restaurants to manage their waitlist and elevate the guest experience. NoshList notifies diners via unlimited free text messaging and automated phone call alerts that their tables are ready, replacing paper lists, microphones and alert buzzers.
According to a release, Red Robin International, Inc. currently operates more than 330 company-owned Red Robin restaurants and chose NoshList based on its proprietary telephony technology. Similar to other multi-unit restaurants, Red Robin traditionally used pen-and-paper waitlists and microphone systems to address diners waiting to be seated. Prior to using NoshList, the casual dining chain experienced significant surges in both the front and back of house relative to guest flow during peak times. In February, Red Robin deployed NoshList to 50 locations quickly rolling out to the remaining company-owned restaurants within 60 days due to the remarkable results.
"Beyond the benefits of waitlist management and improvement in guest experience, restaurants where NoshList had been deployed realized increased seating efficiencies and improved ticket flow through the kitchen making the decision to deploy NoshList to our other locations a no-brainer," stated Chris Laping, SVP of Business Transformation and Chief Information Officer for Red Robin International, Inc. "For diners, this translates to shorter wait times, as the time that tables sit empty between parties is minimized to less than 30 seconds in some cases, and improved ticket times, as order flow through the kitchen is steadied."
Red Robin also selected NoshList as its preferred front-of-house, guest management technology platform because of its simple interface, which allows restaurants to implement quickly. The ability for restaurant operators to implement and train staff within minutes minimizes the resources that restaurants typically have to allocate to the introduction of a new piece of technology. Restaurants are better equipped to forecast expenses without worry of increases relative to changes in diner traffic.
Firespotter Labs is a start-up with products including UberConference, Nosh, NoshList, and Jotly.
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