|[December 10, 2012]
Social Reactor Brings Premium Brand Engagement to Social Advertising
SAN FRANCISCO, Calif. & INDIANAPOLIS, Ind. --(Business Wire)--
Reactor, the premium social engagement platform, today announced its
official launch after a successful beta program. Social Reactor provides
advertisers with access to more than 250 million engaged followers of
social influencers and celebrities on social media platforms such as
Twitter (News - Alert) and Tumblr, enabling brands and marketers to effectively target
and engage with their audience. For social influencers and celebrities,
Social Reactor offers an enhanced way for them to increase engagement
with their followers, grow their follower base and align with brands to
earn revenue from social outreach.
"We are committed to a premium social engagement experience that
delivers a company's precise message, transforming the way influencers,
brands and consumers interact with each other in an increasingly noisy
social market," said Scott A. Jones, CEO, ChaCha. "Whether driving
traffic to a desktop, mobile device or online video, Social Reactor
guarantees impact and engagement that grow your business."
During its soft launch, major advertisers including Shark Branding have
leveraged Social Reactor to dramatically increase traffic and awareness,
radically amplifying their existing social efforts while improving their
return on ad-spend. Building on this early success, the full launch of
Social Reactor's premium platform for brands will see continued growth
of its influencer and celebrity network.
Entrepreneurial heavyweight Daymond John, (The Shark), branding mogul
and star of ABC's Shark Tank, believes that Social Reactor is the
premier social engagement platform. When celebrity and corporate
strategist Jay Leopardi introduced The Shark to Social Reactor, he was
"I have decided to work with Socal Reactor, due to its targeted
branding and streamlined strategy. I know that it will directly benefit
my celebrity clients, brands and myself," explains John. "When trying to
target your core consumer, comparing it to other products, the
difference is like shooting at a target with a shotgun versus with a
rifle. Social Reactor is the rifle!"
"The epitome of targeted brand exposure is found through Social Reactor.
Companies can feel much more confident in advertising and continue their
investments in social media," says Leopardi. "This power of brand
interaction and engagement will absolutely result in direct influences
in the business's bottom line."
A wholly owned subsidiary of ChaCha, the #1 free, real time Q&A service
online, Social Reactor has demonstrated up to 6x revenue increases for
brands through its premium social advertising campaigns and already
delivers over 2 million visits daily through the platform. For social
influencers, Social Reactor offers an enhanced way for them to grow
their own followings and align with brands to earn revenue from
outreach. Potential advertisers have access to a premium qualified
influencer network that can deliver targeted messages, thereby
increasing social engagement for their brands.
Available now, Social Reactor provides a self-serve portal for
influencers and brands to align for maximum impact. For more
information, please visit: www.socialreactor.com.
the leading source for free real-time information and answers. Through
its unique "ask-a-smart-friend" platform, ChaCha has answered over 2
billion questions since launch from more than 40 million unique users
per month via online (ChaCha.com), mobile text (242-242), iPhone
app and voice (1-800-2-ChaCha™). ChaCha is one of the
fastest-growing mobile and online publishers according to Nielsen,
comScore (News - Alert) and Quantcast and was recently named by Forbes as one of
America's Most Promising Companies. Follow ChaCha on Twitter: @ChaCha and
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